Be the Brand AI Recommends: Why Grocery CPG Brands Need a Different Approach to AI Search

Shoppers aren’t just searching anymore. They’re asking AI assistants, like ChatGPT and Gemini, what to buy. With 3 in 4 shoppers now citing AI as their primary source of product research, AI is already shaping which brands make the shortlist. When it can’t see your brand, it recommends a competitor, and most brands can’t see what they’re losing. 

Join SPINS for a look at how CPG brands can win this third shelf. We’ll cover why traditional SEO and basic monitoring fall short, how to focus on the prompts that drive category sales, and what results to expect, including how MadeGood grew purchase-intent clicks 26% within 90 days of optimizing its product pages. 

Walk away with a clear view of where to start, what to measure, and how to become the brand AI recommends. 

IN THIS WEBINAR, YOU’LL LEARN: 

• Why now: How AI assistants are reshaping product discovery, and what brands lose by waiting 

• What to prioritize: Why winning the prompts tied to category sales matters more than visibility alone, plus a live look at SPINS Agentic Discovery 

• How to measure it: The KPIs that matter and how to prove ROI, with real results from MadeGood