REPORT

The State of Natural 2021

In the State of Natural 2021 report, we look at a year of exclusive SPINS data to understand what’s happening in our industry. Shoppers are still in the shadow of the pandemic but they’re also moving toward the future with a strengthened focus on health and well-being—from their diets to their makeup to their pet food. In the State of Natural, you’ll learn why:

  • World Flavors Find a New Audience
  • Nootropics Deserve Attention
  • Shoppers Are On a Mission
  • Mushrooms Are Magical
  • Snacks That Satisfy Any Diet

  • Natural Cosmetics Defy the Odds
  • Pet Parents Put Their Money Where Their Hearts Are
  • Ready to Drink Cocktails Go With Everything
  • Clean Label Is Taking Over Beverages

SPINS Resource Hub

Health and wellness industry trends and expert growth advice for progressive CPG brands and retailers.

Subscribe today and join thousands of wellness-focused brands and retailers who get market intel and expert advice directly to their inbox.