In the State of Natural 2021 report, we look at a year of exclusive SPINS data to understand what’s happening in our industry. Shoppers are still in the shadow of the pandemic but they’re also moving toward the future with a strengthened focus on health and well-being—from their diets to their makeup to their pet food. In the State of Natural, you’ll learn why:
World Flavors Find a New Audience
Nootropics Deserve Attention
Shoppers Are On a Mission
Mushrooms Are Magical
Snacks That Satisfy Any Diet
Natural Cosmetics Defy the Odds
Pet Parents Put Their Money Where Their Hearts Are
Ready to Drink Cocktails Go With Everything
Clean Label Is Taking Over Beverages
SPINS Resource Hub
Health and wellness industry trends and expert growth advice for progressive CPG brands and retailers.
