SPINS Agentic Discovery is the AI search optimization platform built for CPG, connecting product data to the queries that drive real sales.
Product pages are no longer just a marketing asset. They're operational infrastructure. Every attribute, certification, and claim determines whether a product surfaces in AI search, ranks in comparisons, or gets recommended for repurchase.
Unreadable PDPs leave your differentiation invisible
AI agents can’t recommend what they can’t interpret
Competitors are recommended instead of you
Accurately understood and represented by AI search
Show up for the most important consumer queries
Be the recommended choice in commerce
See where you stand.
Close the content gaps that cost you sales.
Track your competitive position.
3 in 4 shoppers now rely on AI-mediated search platforms as their primary starting place for product discovery. Platforms like ChatGPT have begun taking share from traditional search engines, and tools like Alexa on Amazon and Google AI Mode are actively fielding conversational product questions that would have gone to a search bar a year ago.
AI agents recommend products they can understand and trust. Improving your visibility starts with making your product data structured, consistent, and machine-readable across every surface where agents look. In practice, that means structured data formats like JSON-LD schema markup, benefit-led product descriptions aligned to how shoppers actually search, consistent attributes across your brand site and retailer PDPs, and FAQ content that answers the specific questions AI agents are trained to surface. SPINS Agentic Discovery does this work using 30+ years of CPG category intelligence. We identify which attributes drive purchase decisions in your category, transform your existing product data into AI-ready content, and help you deliver it into your existing CMS, PIM or DAM, so it propagates across surfaces.
SEO and AI visibility optimization share significant common ground, but the playbook is different. Structured data, consistent attributes, and clear benefit statements that make content legible to both human readers and machines are fundamental. If you’re already optimized for SEO, you’re not starting from zero.
SPINS Agentic Discovery shows you exactly which competitor brands and products AI search engines recommend when shoppers ask category-specific questions that your products should be recommended for.
Brands that win AI visibility get recommended in high-intent moments their competitors don't—protecting share and capturing demand before a shopper ever reaches a retailer's shelf. As AI becomes a primary discovery channel, the brands that optimize now build a compounding advantage that's increasingly difficult for late movers to close.
AI is quietly becoming how consumers discover and buy products — and most brands are flying blind. SPINS Agentic Discovery is the only AI optimization solution that connects AI search performance directly to retail sales data, so brands know which content gaps are costing them revenue. Unlike competitors that only monitor visibility, SPINS diagnoses the problem, tells you what to fix, and delivers the content to fix it — all grounded in 30 years of CPG category expertise.