Win the AI search queries that drive 
your category

SPINS Agentic Discovery is the AI search optimization platform built for CPG, connecting product data to the queries that drive real sales.

Get your personalized brand assessment
Agentic Discovery

Your products are on the retail shelf. Do they show up on the AI shelf?

Product pages are no longer just a marketing asset. They're operational infrastructure. Every attribute, certification, and claim determines whether a product surfaces in AI search, ranks in comparisons, or gets recommended for repurchase.

Without optimization:

Misrepresented.

Unreadable PDPs leave your differentiation invisible

Invisible.

AI agents can’t recommend what they can’t interpret

Passed up.

Competitors are recommended instead of you

With SPINS Agentic Discovery:

Visible.

Accurately understood and represented by AI search

Cited.

Show up for the most important consumer queries

Bought.

Be the recommended choice in commerce

Not all AI optimization is the same. Why SPINS:

  • Other tools optimize from scraped data
  • SPINS is built on the Product Knowledge Graph: product attributes, market context, sales performance, and consumer intent in one connected system
  • Create content grounded in the CPG industry’s leading source of product intelligence
Better Intelligence
  • Any tool can show you popular queries
  • SPINS can tell you which ones drive revenue. By combining product knowledge with sales performance data, SPINS identifies the growth drivers of a subcategory
  • Prioritize the queries that actually move product in your category
Queries tied to sales, not just search volume
  • Most AI tools work at the brand level. They track whether your brand gets mentioned. That’s not where purchase decisions happen
  • SPINS operates at the product level across brand.com and retailer PDPs where the actual brand happens
  • Optimize the pages that drive revenue, not just awareness
Product-level optimization everywhere you sell
  • Your SPINS team already knows your competitive set, benchmarks, and category strategy
  • One vendor for sales intelligence, competitive data, and AI search optimization
  • Get to value faster with tailored-for-CPG approach

How it works

See where you stand.

Understand how AI search represents your 
products today.

  • Compare what AI sees against what SPINS verifies
  • Audit your content across your brand site & retailers PDPs
  • See how often AI recommends your brand when shoppers ask category questions

Close the content gaps that cost you sales.

Connect consumer AI search behavior to what's actually driving purchases.

  • Match AI-search queries to your sales data to find the highest-impact gaps
  • Prioritize content fixes based on the attributes driving category growth
  • Generate benefit-led, intent-aligned content across your full product catalog

Track your competitive position.

Know where you're winning, and where competitors are showing up instead.

  • See which query types surface your products and which ones miss you
  • Identify which competitors appear in your place and what attributes they own
  • Monitor competitor growth to stay ahead of shifts in your category

Ensure your brand is winning on the AI shelf.

Get your personalized brand assessment

Frequently Asked Questions

Question no.1?

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