VMS Protein: Whey vs Plant Protein
In our first series on ingredient price movement, we looked at a category (Chocolate) that experienced very high rates of inflation while maintaining its sales volume and consumer base. In this release,
Over the past several years, the CPG industry has weathered a seemingly constant barrage of economic “shocks,” both real and perceived. These shocks have a cumulative effort, resulting in a general sense of uncertainty and disruption that permeates decision-making.
At SPINS, we are deeply invested in our customers’ businesses, and we are relentlessly committed to supporting decisions through an evidence-based view of the industry and ecosystem.
Industry Watch is an ongoing series of ingredient-level briefs examining how supply chain pressures and cost disruptions flow through to consumers and how demand responds in turn. Each brief tracks a familiar ingredient, follows the data, and surfaces what it means for your category and your customers.
In our first series on ingredient price movement, we looked at a category (Chocolate) that experienced very high rates of inflation while maintaining its sales volume and consumer base. In this release,
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Ingredient
