Industry Watch

Over the past several years, the CPG industry has weathered a seemingly constant barrage of economic “shocks,” both real and perceived. These shocks have a cumulative effort, resulting in a general sense of uncertainty and disruption that permeates decision-making. 

At SPINS, we are deeply invested in our customers’ businesses, and we are relentlessly committed to supporting decisions through an evidence-based view of the industry and ecosystem. 

Industry Watch is an ongoing series of ingredient-level briefs examining how supply chain pressures and cost disruptions flow through to consumers and how demand responds in turn. Each brief tracks a familiar ingredient, follows the data, and surfaces what it means for your category and your customers.

Creatine

Market Pricing  Creatine pricing has surged in recent years, with triple-digit growth peaking in 2025 (+122%) after already elevated increases in 2024 (+65%). While price increases have decelerated, recent increases in the 20-30% range remain

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