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According to YouGov, nearly 1/3 of US adults plan to make 2024 resolutions, w/ 89% believing they will stick to their goals. Our Best Practice Team delves into the data to uncover whether these resolutions are merely talk or if they are backed by evidence.

Gut health has been a rising consumer trend for years now, and prebiotic fibers (or just prebiotics) have been a rising star in products related to this movement for nearly a decade! https://bit.ly/49kpkrz

The dynamic gummy market offers many opportunities for innovation. How can formulators leverage the sustained appeal of gummy supplements to achieve success in this ever-evolving market?