Plant-Based Trade Show Partners with SPINS for Data-Driven Matchmaking

March 6, 2024
by SPINS Marketing

PRESS RELEASE – March 6, 2024, NYC

Plant Based World Expo, the global plant-based gathering for retail and foodservice, has announced a partnership with SPINS, a leading provider of wellness-focused data and insights for the Consumer-Packaged Goods (CPG) industry, for their upcoming North America event this fall.

The two-day trade event taking place at the Javits Center on September 11-12, 2024, celebrates its fifth year of bringing together leading and innovative plant-based products to meet with food and beverage professionals. Companies already signed up to exhibit include Conagra Foodservice, presenting Gardein and Birds Eye brands, and Oatly, the much-loved oat-based dairy brand.

New for 2024, Plant Based World Expo will be working closely with SPINS to supercharge the Hosted Buyer Program, a matchmaking program with face-to-face meetings that take place during the event. SPINS has built a strong reputation providing product intelligence, consumer panel data, and performance data with reporting solutions to grow businesses. Using insights from SPINS and marketplace gap analysis, the program will connect retail buyers with exhibitors offering products that consumers are actively seeking – backed by real-time data. The program is exclusive to suppliers exhibiting at the event, with no additional cost to participate. It also includes buyers from commercial and non-commercial foodservice, offering suppliers the opportunity to diversify their distribution channels.

“We are thrilled to collaborate with Plant Based World Expo to facilitate informed connections between product manufacturers and discerning buyers. For over two decades, SPINS has been proud to support innovation and foster growth across the plant-based industry. Our data, insights, and expertise have helped bring so many great brands to the table, and we are excited to work with Plant Based World Expo to support the next generation of companies and products,” said Jay Margolis, CEO of SPINS.

The first partnership of its kind for Plant Based World Expo, it represents a new phase for the plant-based industry, championing strategic, data-driven relationship building to increase the distribution and availability of plant-based products.

Jonathan Morley, General Manager of Plant Based World, commented “SPINS are recognized for leading retail insights, utilizing real-time data to help businesses identify opportunities for growth. That’s why they are the ideal partner for our event, which specializes in bringing buyers and suppliers together to build relationships. Through their data, we can optimize matchmaking between our exhibitors and industry buyers in the Hosted Buyer Program, creating greater value for all.”

In addition to the Hosted Buyer Program, SPINS will also be presenting unique insights from the latest retail data in the Plant Based World Expo conference program, which for the first time, will be open to all attendees. Topics and speakers will be announced later this year.

Finished plant-based products are invited to participate by booking a booth at Plant Based World Expo North America, taking place at the Javits Center on September 11-12, 2024. For more information visit: https://plantbasedworldexpo.com/exhibit/

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