Product Intelligence That's Defining the Industry

Get a holistic product view beyond the label to illuminate the unseen attributes driving shopper demand

Go Beyond the Label to Uncover the Unseen Growth Drivers

Supercharge your data with the most powerful product attribute engine in the industry, covering millions of UPCs with product attributes that go beyond the label for unmatched visibility into what's really driving consumer decisions at shelf.

Uncover growth drivers in your category to evaluate your pricing and innovation strategy

Know which attributes are driving category growth

Uncover growth drivers in your category to evaluate your pricing and innovation strategy

Capture the full consumer value of your product while maintaining a competitive edge

Capture the full consumer value

Capture the full consumer value of your product while maintaining a competitive edge

Align your brand with the assortment and innovation priorities of your existing and target retail partners

Align with the retailer's priorities

Align your brand with the assortment and innovation priorities of your existing and target retail partners

"If not for SPINS giving us a better understanding of the consumer and functional attributes, we would not be having these conversations with retailers."

Kim Feil
Chief Merchandising Officer
Aspire Drinks

What Can't Attributes Do?

Brands use SPINS Product Intelligence for new product formulation, brand positioning, and advertising insights based on emerging trends.

FEATURED CASE STUDY

Attribute Data Helps a Kombucha Company Grow by 65%

When a growing kombucha brand wanted to understand what opportunities they had to expand, they used SPINS PI to look into the product attributes that are helping their ongoing growth and used store-level data to assess the performance of their flavors.

With insights in hand, they re-balanced their pricing within the natural channel, and they worked with SPINS to compile a Scorecard that would accompany them to conversations with retailers.

When they showed their performance within their category and how their product attributes are helping their ongoing growth, the brand ended up adding new retailers, increasing distribution by 160%.

%
Increased distribution
%
Sales increase YoY
X
ROI in under 12 months

Taking Attributes Beyond the Label

We combine claims, certifications, nutrition facts, ingredients, allergens, brand positioning, and consumer ways of eating to deliver a complete view of key attributes driving consumer decisions.

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HOW TO

Building a Successful Retail Pitch: 5 Essential Data Points to Include When Pitching to Retailers

You know your product better than anyone else, but retailers want to see data that proves you’re acting on quantifiable results, not just a hunch. From positioning to points of differentiation, SPINS data can help you build a persuasive pitch that gets your products on more shelves using these 5 essential data points.

What makes SPINS' Product Intelligence the most sought after in the industry?

Unique Innovation Sightline

Through exclusive relationships with progressive retailers at the forefront of innovation, only SPINS can provide visibility into emerging trends before they hit mainstream.

Deep Industry Expertise

A team of nutrition experts and data scientists work behind-the-scenes to build a view that supports a deeper level of understanding product characteristics and the factors driving growth in the market.

Comprehensive Product View

SPINS delivers an unparalleled view of product attributes to help you gain a deeper understanding of what factors are driving growth.

Technology to Activate

Our advanced cloud-based technology platform allows the flexible application of product attribute models, enabling endless solutions tailored to meet your needs.

Request a Demo

What will you do with Shopper-Centric Attributes? Get in touch with an expert today to schedule a demo custom to your goals.