Mastering Sales Velocity: How to choose the right calculation for CPG brands

Did you know that there are 8 different ways to calculate Velocity? It’s one of the most important sales metrics that retailers use to make assortment decisions, but choosing the best calculation varies depending on the circumstances of your brand. 

Read the SPINS Ignite reference guide for “Mastering Sales Velocity” to understand how you can optimize your velocity reporting for conversations with retailers. 

IN THIS REPORT YOU’LL LEARN: 

• Different ways to calculate sales velocity 
• Which velocity calculations to use based on ARP 
• Reasons your velocity could be decreasing 
• How to improve your velocity as your distribution grows