Mastering Sales Velocity: How to choose the right calculation for CPG brands
Did you know that there are 8 different ways to calculate Velocity? It’s one of the most important sales metrics that retailers use to make assortment decisions, but choosing the best calculation varies depending on the circumstances of your brand.
Read the SPINS Ignite reference guide for “Mastering Sales Velocity” to understand how you can optimize your velocity reporting for conversations with retailers.
IN THIS REPORT YOU’LL LEARN:
- Different ways to calculate sales velocity
- Which velocity calculations to use based on ARP
- Reasons your velocity could be decreasing
- How to improve your velocity as your distribution grows
Sign Up for SPINS Ignite: Access FREE Point-of-Sale Data
SPINS Ignite is a new free program for emerging brands to unlock valuable point-of-sale data insights in your category and subcategory. Gain industry expertise to secure funding, find ideal retail partners, and craft compelling sell stories. To sign up for free access, visit www.spins.com/ignite.
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