SPINS Independent Pet Specialty Channel
SPINS is committed to supporting the pet industry with a focus on health & wellness and innovation
Committed to the growth of the Pet Industry
SPINS has created a community focused on delivering better-for-pet products by connecting natural pet brands to independent retailers and retailers to pet parents. The only way for the industry to succeed is through access to data, insights, and expert support.
Helping Pet Brands to Grow, Innovate, and Scale
By Your Side During the Pet Parent Boom
SPINS brings you a comprehensive view of your performance with insight into growth opportunities and innovation trends.
Assess Your Performance
Track performance and competitive insights at innovative retailers
Engage Your Consumer
Drive profitable results by optimizing sales and marketing strategies
Identify Growth Opportunities
Scan the market for white-space opportunities and emerging trends
Collaborate With Retailers
Build stronger retail relationships with the data to back up your sell story
Solutions for Pet Retailers to Make Pets Healthier and Pet Parents Happier
Your Eyes and Ears on the Changing Market
Your relationship with SPINS is designed to give you easily accessible insights that will give you the answers you need to grow your business and differentiate in the crowded market.
Benchmark Within Your Channel
Understand category dynamics and compare your performance vs the channel
Identify Shopper Trends
Identify trends through SPINS unique pet-specific product attribute coding
Differentiate Your Stores
Discover the newest productinnovations and stand out from conventional retail
Gain Market Share
Gain valuable insights across the channel with full security and anonymity
Joining the SPINS Pet Community Helped This Retailer Grow by 300%
With 5 established locations, a pet retailer worked with SPINS to get the tools, data, and resources to build a stronger assortment, discover new products, and understand the trending ingredients and product attributes that are top priorities for their health-conscious pet parents.
With expert guidance from SPINS and a disciplined approach to analyzing the data monthly, the team was able to make changes on the go. Adjusting as necessary, they curated their assortment to not only meet their shoppers’ needs, but to grow a loyal following of pet parents who talked them up at the dog park.
In less than 2 years as a SPINS partner, the once-under-the-radar retailer grew their business by 300% and became an anchor for the pet communities surrounding their stores. Given their momentum, the exploding pet market in 2020, and the evolving features coming from SPINS, their team renewed their contract as an exclusive retailer for 7 more years.
“I’ve worked with other data providers, and the differentiator that SPINS had was a real focus on the medium to smaller size businesses and understanding their needs.”
Chief Merchandising Officer, Independent Pet Partners LLC
Webinar: Top Pet Trends
SPINS' data experts analyzed the data collected in 2019 to bring you the top trends and products driving them for 2020.
“SPINS has a passion for pet specialty and is making sure we are helping independent retailers and natural brands grow when it matters most.”
Pet Community Development, SPINS