Health and Wellness Ingredient Attribute Index

Updated monthly, the SPINS Attribute Index is an industry resource for the health and wellness trends that are helping retailers differentiate.

The 20 Better-for-you Attributes Driving Innovation

Developed by our Data Library and Product Intelligence experts, the SPINS Attribute Index looks at 20 major Health and Wellness ingredient groups and label claims in the SPINS Innovation Channel* over the most recent 4-week SPINS reporting period. Along with the dollar change, the Index to TPL score shows the growth of attribute groups and label claims relative to the rest of the Innovation Channel.

*Data from the SPINS Innovation Channels, combining Regional and Independent Grocery and Specialty Natural Enhanced
**Last reporting period ending July 11, 2021 compared to prior 4-week period

Trends & Research

The State of Natural 2021

In the State of Natural 2021 guide (Report + Webinar), we look at a year of exclusive SPINS data to understand what’s happening in our industry. Shoppers are still in the shadow of the pandemic but they’re also moving toward the future with a strengthened focus on health and well-being—from their diets to their makeup to their pet food. In the State of Natural, you’ll learn why: 

  • World Flavors Find a New Audience
  • Nootropics Deserve Attention
  • Shoppers Are On a Mission
  • Mushrooms Are Magical
  • Snacks That Satisfy Any Diet

  • Natural Cosmetics Defy the Odds
  • Pet Parents Put Their Money Where Their Hearts Are
  • Ready to Drink Cocktails Go With Everything
  • Clean Label Is Taking Over Beverages

images of State of Natural Industry report and video

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