Anthony Balderrama

2021 Functional Ingredients Trends: Food As Medicine Becomes a Priority for Shoppers

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image of an orange and vitamins symbolizing food as medicine

Functional Ingredients Become a Type of Medicine The idea that a mindful diet can improve overall health is not exactly new—especially to anyone in the natural and wellness space. Last year, COVID led more shoppers to take this approach and consider the long-term health benefits of what they eat and drink. With a strong immune … Read more 2021 Functional Ingredients Trends: Food As Medicine Becomes a Priority for Shoppers

What to Expect in 2021: 5 Themes for Natural and Wellness Trends That Will Shape the Industry

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Cover image for 5 themes for 2021 natural and wellness trends

5 Themes that Will Define Natural and Wellness Trends in 2021 As we kick off a new (and hopefully better) year, our experts will be sharing the natural and wellness trends that will drive shopper behavior in 2021. To set the stage, we’ve put together 5 major themes that we’ll be unpacking over the next several weeks. … Read more What to Expect in 2021: 5 Themes for Natural and Wellness Trends That Will Shape the Industry

Self-Care Trends: How to Appeal to Shoppers with Self-Care Products

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photo showing a holiday package consisting of latest self-care trends

The Rise of Self-Care Trends During COVID-19 Staying at home for the past 9 months and wearing a mask when heading to the store seemed to have changed priorities for shoppers heading to the body care aisle. Not only are Google Search Trends for self-care up 550% since last December, items related to self-care saw … Read more Self-Care Trends: How to Appeal to Shoppers with Self-Care Products

Reading the Retail Marketplace: How You Can Leverage Category Data to Identify Growth Opportunity

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Cover image for an article on category data for retailers

One challenge that retailers constantly face is getting a clear view of how they are performing compared to the rest of the market. Only looking at your own sales figures means only getting part of the story, but that’s often the only data you have access to. If you want to understand where you’re succeeding … Read more Reading the Retail Marketplace: How You Can Leverage Category Data to Identify Growth Opportunity

The Pandemic Accelerated Online Shopping: Why eCommerce Is Here to Stay in the Natural Industry

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photo displaying eCommerce as a way to purchase natural products

The shift from in-person to online shopping began years ago and quickly grew thanks to 2 significant events: the internet boom and the proliferation of smartphones. This year, the global pandemic had a similarly seismic effect on pretty much every aspect of our lives—especially the way shoppers, particularly natural shoppers, get their groceries. Similarly, the growing popularity of natural products … Read more The Pandemic Accelerated Online Shopping: Why eCommerce Is Here to Stay in the Natural Industry

Your New Product Offering: What You Need To Know Before You Launch

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image displaying new product offering from a beverage company

What You Need To Know Before Your New Product Offering is Launched The hardest work of a new product offering happens before the launch itself. The research and conversations you have before your brand enters the market or a new product offering hits the shelf are critical to your success. Yet, when you’re new to the market, you … Read more Your New Product Offering: What You Need To Know Before You Launch

Data Proficiency: 6 Data Best Practices Used by Successful Brands

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In the right hands, data has the potential to be one of the most powerful tools for a business. When you have the ability to dig into data to reveal the highs and lows of your business, you begin to uncover insights that can change how your business operates. Data proficiency is how you turn numbers … Read more Data Proficiency: 6 Data Best Practices Used by Successful Brands

Cutting Back On Sugar: Which Sweetener Alternatives Are Shoppers Choosing and Why?

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photo of sweetener alternatives

The Rise of Sweetener Substitutes The average American consumes 19.5 teaspoons of added sugar every day, translating to almost 60 pounds of added sugar per year, according to experts. That’s easy to understand when you realize that an estimated 74% of packaged foods have added sugars and there are 61 different names for sugars you’ll … Read more Cutting Back On Sugar: Which Sweetener Alternatives Are Shoppers Choosing and Why?

Why Product Certifications are Essential for Connecting with Shoppers

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Cover for webinar about product certifications

The Importance of Product Certifications? We’re living in an era of better-for-you products where consumers are choosing products that benefit their physical and mental health and the health of the planet. Year over year we’ve seen these products perform better than ever. Shoppers read labels to verify a product has the ingredients they want or the nutritional benefits they’re after, … Read more Why Product Certifications are Essential for Connecting with Shoppers

3 Data Questions Every Independent Pet Retailer Needs to Answer

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photo of independent pet retail owner with dog

Actionable Data for Independent Pet Retailers No one knows your store better than you. You have personal relationships with customers and brands that make independent pet retailers different from everyone else. But do you know what products everyone else is selling and how those products are performing?  Staying competitive and on the right track for … Read more 3 Data Questions Every Independent Pet Retailer Needs to Answer