Anthony Balderrama

Clean Chocolate Trends for Self-Care Shoppers: 4 Trends to Watch in 2021

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young consumer biting a clean chocolate bar

Consumers Add Clean Chocolate to Self-Care Plan Chocolate is certainly a popular treat at Easter time (and at Halloween and Christmas), but shoppers don’t need a holiday to indulge. Throughout the pandemic, we’ve seen shoppers are eager to put a chocolate treat in their shopping baskets as a way to treat themselves during lockdown—especially when self-care is … Read more Clean Chocolate Trends for Self-Care Shoppers: 4 Trends to Watch in 2021

Product Assortment Using Data: Why The Right Mix Sets Innovative Retailers Apart

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image of retail professionals planning their assortment

The Importance of Optimizing Your Product Assortment with Data Successful retailers rely on market trends to understand what the current landscape looks like and where it’s heading—even in the middle of a volatile year. In fact, the unpredictable nature of the last 12 months illustrated the importance of having a close eye on your shoppers’ behavior and optimizing … Read more Product Assortment Using Data: Why The Right Mix Sets Innovative Retailers Apart

11 Black-owned Wellness Brands to Put in Your cart and On Your Shelves

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image of a woman standing outside her store

Approximately 18.3%–or 1 million—of U.S. businesses are minority-owned, according to the most recent U.S. Census Bureau data. Black or African Americans owned approximately 124,551 businesses throughout the U.S. Although that’s a sizeable portion of the market, that still means shoppers who want to support Black-owned businesses have to do some extra work just to locate those products—and it’s gotten harder over the last year thanks to COVID’s effect.   … Read more 11 Black-owned Wellness Brands to Put in Your cart and On Your Shelves

Why GrocerKey Sees an Urgent Need for Retailers to have an eCommerce Strategy

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Grocerkey interview cover image

When eCommerce began was mostly a tool for large retailers looking to supplement their in-store experience. In the following years, not only did eCommerce take off, it upended the shopping experience and became the default for many consumers. Grocery stayed on the sidelines for a while, but third-party on-demand delivery services tapped into the consumer demand for convenient online shopping and delivery, … Read more Why GrocerKey Sees an Urgent Need for Retailers to have an eCommerce Strategy

Plant-Based Trends in Every Department: 7 Innovations to Watch for in 2021

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image displaying a 2021 wellness trend of the use of plants as alternative supplement sources

Plant-Based Choices in Every Aisle Plant-based diets might not be new, but you couldn’t tell that from looking at store shelves. Over the last few years, innovation and customer demand have moved the category beyond the longtime staples (i.e., plant-based meats and milk alternatives) and into a variety of new plant-based offerings across the entire store.   Throughout 2021, innovative plant-based brands will greet wellness-focused … Read more Plant-Based Trends in Every Department: 7 Innovations to Watch for in 2021

How Earth Fare Market Relies on Data for Insights, Innovation, and Convenience

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cover image for earth fare interview

Earth Fare made its name as a pioneer in the natural grocery space, focusing on organic and natural products that don’t contain artificial ingredients. Throughout its history, Earth Fare has grown from a single store to a regional chain, and like all retailers it’s had to navigate a competitive market along the way. Today they’ve established themselves … Read more How Earth Fare Market Relies on Data for Insights, Innovation, and Convenience

2021 Functional Ingredients Trends: Food As Medicine Becomes a Priority for Shoppers

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image of an orange and vitamins symbolizing food as medicine

Functional Ingredients Become a Type of Medicine The idea that a mindful diet can improve overall health is not exactly new—especially to anyone in the natural and wellness space. Last year, COVID led more shoppers to take this approach and consider the long-term health benefits of what they eat and drink. With a strong immune … Read more 2021 Functional Ingredients Trends: Food As Medicine Becomes a Priority for Shoppers

What to Expect in 2021: 5 Themes for Natural and Wellness Trends That Will Shape the Industry

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Cover image for 5 themes for 2021 natural and wellness trends

5 Themes that Will Define Natural and Wellness Trends in 2021 As we kick off a new (and hopefully better) year, our experts will be sharing the natural and wellness trends that will drive shopper behavior in 2021. To set the stage, we’ve put together 5 major themes that we’ll be unpacking over the next several weeks. … Read more What to Expect in 2021: 5 Themes for Natural and Wellness Trends That Will Shape the Industry

Self-Care Trends: How to Appeal to Shoppers with Self-Care Products

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photo showing a holiday package consisting of latest self-care trends

The Rise of Self-Care Trends During COVID-19 Staying at home for the past 9 months and wearing a mask when heading to the store seemed to have changed priorities for shoppers heading to the body care aisle. Not only are Google Search Trends for self-care up 550% since last December, items related to self-care saw … Read more Self-Care Trends: How to Appeal to Shoppers with Self-Care Products

Reading the Retail Marketplace: How You Can Leverage Category Data to Identify Growth Opportunity

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Cover image for an article on category data for retailers

One challenge that retailers constantly face is getting a clear view of how they are performing compared to the rest of the market. Only looking at your own sales figures means only getting part of the story, but that’s often the only data you have access to. If you want to understand where you’re succeeding … Read more Reading the Retail Marketplace: How You Can Leverage Category Data to Identify Growth Opportunity