SPINS Liftoff

Full-service market intelligence to grow with confidence.

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Liftoff

A platform for insights. A partnership for liftoff.

With SPINS Liftoff, a full-service market intelligence platform designed as a partnership to help you successfully scale from kitchen startup to category captain.

Brands with SPINS grow 22% faster than those that don’t.

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Tasty Bite (1)
Better Booch
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Good Foods (1)
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Zeal Creamery
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Uncover granular views of brand and competitor performance.

Maximize productivity across your teams with streamlined visibility into brand performance. From AI-powered highlights to deep custom analyses, SPINS insights tools make data accessible for everyone in your organization in every proficiency.

Overview

Prebuilt AI-enhanced dashboards to build executive summaries, high-level reporting, and more.

Key Use Cases

Identify topline drivers of growth and decline across categories and channels.

Intended Users

  • C-suite
  • Sales/Marketing teams
  • Data analytics teams

Overview

Powerful Excel-based reporting suite for monthly performance analysis with high-impact insights and visualizations.

Key Use Cases

Track and monitor brand, item, and category performance across categories, channels, and retailers.

Intended Users

  • Sales/marketing teams
  • Data analytics teams

Overview

Powerful analytics workbench for deep analysis with the highest level of breadth and scope.

Key Use Cases

Build custom analyses and data extracts that leverage the full granularity of SPINS data across all categories, channels, retailers, and geographies.

Intended Users

  • Data analytics teams

Collaborate with SPINS to develop retail strategies.

Some brands have data analysts on staff. Some don’t. Either way, our team of industry consultants put your insights into action with presentation-ready reports for buyer meetings, sales briefings, or commercial plans.

Overview

Data-driven analysis that highlights your brand’s unique positioning, supports your key initiatives, and informs your go-to-market strategy.

Key Use Cases

Buyer meetings, category reviews, internal presentations, and more.

Key Impact

Walk away knowing your brand’s competitive advantage in market and feeling prepared for that next meeting.

Overview

Discover how well your brand’s pricing and promotional strategies are working in the market.

Key Use Cases

Promotional planning/calendars, pricing strategy, and trade spend management.

Key Impact

Walk away understanding which levers to pull, with actionable insights connected to depth of discount and frequency.

Overview

Work with our team of experts on other project types to help your brand execute effective go-to-market strategies and monitor health of the business.
  • Attribute analysis
  • Competitive benchmarking
  • Business reviews
  • Board meeting presentations
  • …and more!

Execute and analyze as your distribution grows.

Want to get on shelf at Sprouts? Ready to expand into Kroger? The Liftoff Bundle includes exclusive SPINS Natural data along with Conventional MULO data so you have the critical insights you need to grow your brand across channels.

Natural Channel

Conventional Channel

Learn more about SPINS data coverage

Learn more

Are You Ready for Liftoff?

Complete a 5-question survey to determine the SPINS data options that are right for you.
(Takes ~3mins)
Start Survey
Question 1/5
If you don’t currently leverage POS data to make business decisions, what barriers do you face?
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Insight 1/5

Getting started with POS data is one of the most important steps a brand can make to accelerate their growth.

It’s hard to imagine how your team will adapt to learning new processes for data-driven decision making, but the return on investment outweighs the initial effort to establish the groundwork.

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Insight 1/5

SPINS has over 25 years of experience in partnering with emerging brands and contributing to their success.

Our team of experts will guide you through every step of the way - equipping your team with the skills and knowledge to make your business better.

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Question 2/5
Which retail channels are critical to the growth of your business?
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Insight 2/5

Each channel that you sell in has its own unique market dynamics, from consumer buying habits to competition in your category.

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Insight 2/5

The only way to understand these nuances is to have visibility of data for your complete market view - defined as channels that you sell in plus channels that you want to expand into.

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Question 3/5
What Point-of-Sale (POS) data do you currently have access to?
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Insight 3/5

Having access to POS data is critical for every brand if they want to grow and maintain distribution while increasing velocity.

Not only does POS data give context to how you are performing across your retail footprint, but also how your competitors are performing in comparison.

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Insight 3/5

Without POS data insights, you will hinder growth since you can’t make the most optimal strategic decisions to advance your business.

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Question 4/5
What business objectives does POS data help you accomplish?
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Insight 4/5

When leveraged correctly, POS data can impact many different areas of your business.

Successful brands know how to maximize POS data value in everything, from becoming more convincing in buyer meetings that increase distribution to identifying emerging trends and capitalizing on them before the rest of the market catches up.

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Insight 4/5

By implementing POS data for analytics and insights across your organization as early as possible, you will create a framework for smarter decision making and faster growth.

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Question 5/5
Do you analyze your sales performance in the context of the attributes that define your products (i.e. plant-based, allergen-free, sustainability, etc.)?
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Insight 5/5

SPINS Product Intelligence enriches POS data with a lens to understand the right benchmarks of performance in your channel and across key accounts.

This view is invaluable because it reveals who your true competitors are based on the product attributes that consumers use to make purchase decisions.

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Insight 5/5

For instance, your sales may increase, but are you overperforming or underperforming against products with similar attributes?

Retailers want to know, and they will use this information to determine how they stock their limited shelfspace.

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