Akanksha Srivastava Byrnes, and Doug Pearson, Senior Manager of Category and Insights, discuss the successful launch of Tasty Bite’s new line of simmer sauces. They emphasize how SPINS point-of-sale data, product attributes, and a Client Insight Manager helped Tasty Bite understand category opportunities, identify a winning product positioning strategy, and secure shelf space. Doug also shares best practices for implementing an insights-to-action routine.
