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Food for Thought: High in Fiber, High in Growth

by SPINS Marketing

Available in pdf

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2022’S TOP NEW PRODUCTS IN THE NATURAL CHANNEL

Over the past 40 years, carbohydrates, protein, and fat have all captured a part of America’s diet obsession. But what about the “forgotten” macronutrient: fiber? Read on to see how a handful of brands are lifting fiber to the forefront of innovation.

Top Performing New Products Launched in 2022

With sales of grocery items containing psyllium increasing by 34%, high-fiber ingredients like psyllium are not to be ignored. Explore how brands are using high-fiber ingredients like chia seeds, hemp seeds, chicory root, psyllium, and more in categories ranging from yogurt to soda.

IN THIS EBOOK YOU’LL LEARN ABOUT:

  • Fiber’s opportunity – how high fiber items are growing
  • Which high-fiber ingredients are seeing significant sales growth
  • Which categories are seeing an increase in sales of high-fiber products

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