Helping brands grow and scale

Harness the power of insights to optimize performance and drive competitive advantage
Illustration of different packaged goods

The tools & technology you need to succeed in natural retail and beyond

icon of bar graph

Track performance and competitive insights at innovative retailers

Learn More

icon of magnifying glass

Scan the market for white-space opportunities and emerging trends

Learn More

icon of target

Drive profitable results by optimizing sales and marketing strategies

Learn More

icon of interlocking circles

Build stronger retail relationships with the data to back up your sell story

Learn More

Assess your performance and stay ahead of the competition

A view inside the innovative retailers integral to your growth

Through exclusive retail partnerships, SPINS is the only place to access point-of-sale data from hundreds of leading natural and specialty retailers where emerging trends and new products are often seen first.

Get to know the whole market

The industry's only source of cross-channel visibility across the full market landscape:

✓ Natural
✓ Conventional
✓ Convenience
✓ Specialized

image of the channels used by an innovative shopper

Actionable insights at your fingertips

Leverage SPINS' business-intelligence platform SATORI® to build data fluency and arrive quickly at key insights.

Intuitively navigate market dynamics and answer core business questions through interactive dashboards. View the data your way with the flexibility of custom reporting across a comprehensive list of measures and dimensions.

Uncover growth drivers based on key insights:

✓ Product performance
✓ Competitive analysis
✓ Category dynamics
✓ Product attribute analysis
✓ Distribution opportunities
✓ Pricing evaluation
✓ Promotion effectiveness

Laptop showing SATORI software

Identify white space and innovation opportunities

Navigate shifting market dynamics

Get ahead of movement within your category to drive competitive advantage and capitalize on innovation and growth opportunities.

image of bar chart over time

stacked listing of dietary trends

Uncover the unseen drivers

Industry-leading Product Intelligence uncovers and demystifies the unique product attributes driving consumer decisions at shelf, enabling you to act quickly on emerging trends.

Adapt your portfolio and messaging

Apply product attribute insights to pursue white space and inform:

image of a pot, award, and bullhorn

Activate insights to optimize sales and marketing strategies

Powerful data-driven activation tools

Easily connect consumers to your products, drive velocity, and measure impact with activation solutions by Destini™, a SPINS partner.

✓ Product locator
✓ Demo effectiveness
✓ Digital coupons
✓ Interactive product sampling
  ...and more!

Destini logo
image of Destini locator

illustration of a hand drawing a flow chart

Growth strategy by industry experts

Consult the leading team of wellness-focused experts in brand growth strategy to put the best of SPINS to work for you.

Tap into SPINS' dedicated focus on the Natural Products Industry and experience working with hundreds of brands. Leverage the full breadth of SPINS' tools and technology to curate a customized and collaborative approach to help you meet your most imperative sales and marketing goals.

Marketing Growth Solutions
✓ 4Ps strategy development
✓ Category opportunity assessment
✓ Concept & positioning testing
✓ Innovation growth strategy
✓ Marketing campaign effectiveness
✓ Competitive tear-down & benchmarking

Sales Growth Solutions
✓ Distribution growth strategy
✓ Conventional Channel entry strategy
✓ Price & promotion strategy
✓ Price elasticity analytics
✓ Trade promotion optimization
✓ Customer segmentation & sell story

Collaborate better with retailers around data-driven insights

Walk into your next retail meeting with the data to back up your sell story

SPINS Scorecards are presentation-ready, cross channel, and account specific PDF reports, available for download in the SPINS Portal as you need them. Leverage Scorecards to seamlessly share key insights with retailer and broker partners.

Activate your free SPINS Portal account to view Scorecards available for purchase, plus other valuable content and resources in SPINS' centralized hub.

example of a brand scorecard