SPINS’ proprietary natural product database, combined with IRI’s Consumer Panel, integrates survey responses with of-the-moment buying behavior, layered with SPINS’ unique market segmentation. This provides a comprehensive and expanded view of consumer shopping habits as well as bridges the gap between trusted Conventional Channel tools and the burgeoning opportunity of the Natural Channel. The result is powerful strategic data that can be used to directly effect consumer growth.
Recognizing your brand’s buyers begins with knowing the products in the Natural Channel. Only SPINS captures the full range of products carried by Natural Channel retailers to give you an understanding of who shoppers are and what they buy. Creating a 360-degree analytical view of consumers helps you understand who they are and what is important to them.
The future of consumer packaged goods (CPG) brings a one-to-one shopper-centric marketing and execution strategy together with a cloud of unparalleled data to develop deep shopper insights, segment planning advantages, opportunity sizing, and activation tactics that empower companies to win the sale and the shopper. Powered with SPINS’ unique set of attributes, this data helps you get to know your consumer by:
SPINS’ proprietary natural product database, combined with IRI’s Consumer Panel, integrates survey responses with of-the-moment buying behavior, layered with SPINS’ unique market segmentation. The result provides a comprehensive and expanded view of consumer shopping habits as well as bridges the gap between trusted Conventional Channel tools and the burgeoning opportunity of the Natural Channel.
Recognizing your brand’s buyers begins with knowing the products in the Natural Channel. Only SPINS captures the full range of products carried by Natural Channel retailers to give you an understanding of who shoppers are and what they buy. Creating a 360-degree analytical view of consumers helps you understand who they are and what is important to them.
The future of consumer packaged goods (CPG) brings a one-to-one shopper-centric marketing and execution strategy together with a cloud of unparalleled data to develop deep shopper insights, segment planning advantages, opportunity sizing, and activation tactics that empower companies to win the sale and the shopper. Powered with SPINS’ unique set of attributes, this data helps you get to know your consumer by:
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