KEY CLIENT QUESTIONS ADDRESSED

How many consumers do I have?

Is my consumer base growing?

How much do they purchase?

Which brands do they purchase?

How often and where do they purchase?

SPINS’ proprietary natural product database, combined with IRI’s Consumer Panel, integrates survey responses with of-the-moment buying behavior, layered with SPINS’ unique market segmentation. The result provides a comprehensive and expanded view of consumer shopping habits as well as bridges the gap between trusted Conventional Channel tools and the burgeoning opportunity of the Natural Channel.

Recognizing your brand’s buyers begins with knowing the products in the Natural Channel. Only SPINS captures the full range of products carried by Natural Channel retailers to give you an understanding of who shoppers are and what they buy. Creating a 360-degree analytical view of consumers helps you understand who they are and what is important to them.

Build A Winning Plan

The future of consumer packaged goods (CPG) brings a one-to-one shopper-centric marketing and execution strategy together with a cloud of unparalleled data to develop deep shopper insights, segment planning advantages, opportunity sizing, and activation tactics that empower companies to win the sale and the shopper. Powered with SPINS’ unique set of attributes, this data helps you get to know your consumer by:

• Building a stronger brand plan with insights from consumer buyer behavior, target consumer demographics, and psychographic profiles
• Utilizing the most important and descriptive measures of consumer behavior (HH Penetration, Dollar/Unit Buy Rate, Purchase Occasions, Purchase Cycle, In-Basket Dollars per Trip, Dollar/Unit Loyalty)
• Comparing your consumers against the total population to determine the demographic features that make them unique
• Identifying the demographic characteristics that best describe your brand’s consumer (Income, Ethnicity, HH Head Age, HH Size, Education, Occupation, Presence and Age of Children, Generation)