Introduction
How do you break the mold and shake up a category? One way is to look at what the trends are showing you. As millennial and Gen Z consumers continue snack more than any other generation in history, leaning into the snacking culture was a cornerstone for My/Mo Mochi ice cream success.
Listen to Russell Barnett, Managing Director & CMO at My/Mo Mochi Ice Cream, discuss the journey of how they fundamentally changed the snacking landscape and frozen novelty aisle with their mochi ice cream snack.
CONTENT
Introduction
