Introducing SPINS' AI-native, CPG-trained analytics platform — delivering speed to insight, deep customization, and a unified view of performance across every channel.
Brands today are navigating more complexity than ever — shoppers move across channels, preferences shift quickly, and data is scattered and hard to act on. AI, customization, and data integration are now table stakes.
SPINS Intelligence is purpose-built for this moment. It combines the most trusted CPG data in the industry with an AI-native analytics experience — so your entire team can move from question to action in seconds, not days.
Ask a business question and get AI-powered analysis in seconds — dramatically less time from question to action.
Build dashboards, structure your data, and personalize your experience around the insights that matter most to you.
Conventional, Natural, and eCommerce performance in one place — no more disconnected tools or reconciled spreadsheets.
Designed to be approachable for everyone on the team — not just the analysts.
Four capabilities that give you both speed and structure, whether you want to jump straight into answers or build something entirely your own.
Collections
Collections are curated dashboards built by SPINS experts around the growth questions brands ask most often. Zero configuration — you’re in structured, best-in-class reporting from the moment you log in.
Explorer
Type a business question or choose from purpose-built prompts aligned to growth objectives. Within seconds, you get an automatically visualized answer — ready to refine, save, or share.
Pinboards
Pinboards give you full flexibility to build custom dashboards organized around your brand, categories, and competitive set. One dynamic workspace that keeps your team aligned & always current.
Extracts
Get to your data two ways: explore, visualize, and export directly in the platform for quick, flexible analysis — or use SPINS Extracts for large, structured dataset pulls. Two tools, built to complement each other.
Unlike general AI tools, SPINS Intelligence is purpose-built for CPG — trained exclusively on SPINS’ verified, proprietary data and continuously tuned by experts with more than 30 years of industry knowledge. It understands the language of your business: velocity, distribution, promotions, assortment, and innovation. And because it’s a closed system with no connection to the open internet, every answer is grounded in real CPG data — not approximations or generated content. Ask a question in plain English and get a decision-ready answer in seconds, no technical skills required.
SPINS Intelligence brings Conventional, Natural, and eCommerce performance into a single, unified view. You see your full business in one place — no toggling between disconnected tools or reconciling data from different sources.
No — and that’s a core design principle, not an afterthought. SPINS Intelligence is built to be approachable for everyone on the team. Collections give any user immediate access to expert-built dashboards with no setup. Explorer lets anyone ask a plain-language business question and get an answer in seconds. Power users and analysts still have the full flexibility of Pinboards and Extracts when they want to go deeper.
Not at all. SPINS works with brands across the entire growth spectrum. SPINS Intelligence is specifically designed so that a lean insights team — or even a single brand manager — can get enterprise-grade answers without a dedicated data science function. The platform scales to meet you where you are.
See what SPINS Intelligence can do for your team
Request a personalized demo, and see how SPINS Intelligence works for your category and competitive set.