What is it?
The Natural Expanded Channel represents over $40B in sales and encompasses over 2,500 stores, which sell a significant proportion of naturally positioned products. This channel breeds innovation and sustains the level of authenticity and high product standards that define the natural products industry. The Natural Expanded Channel is exclusive to SPINS.
Why is it important?
Natural Expanded Channel data helps brands understand how their products perform among health-conscious and specialty shoppers, identifies growth opportunities in premium or niche segments, and is a hotbed of innovation.
What stores are included?
A lot! Look at our list here: https://www.spins.com/data/pos-data/