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Make the most of your time at Expo East, one of the year’s biggest events. A panel of SPINS experts have dug into the data and uncovered themes driving the industry: better-for-the-planet, clean label, overall wellness, mission-based, sustainable protein sources, and inflation’s impact. Find out why these trends matter and where you can find them on the show floor.
TRENDS WE’LL COVER:
- Brands are catching shoppers’ attention by creating differentiation and intrigue with innovative formats across categories.
- Social media is influencing purchasing behavior, as a viral TikTok clip caused a sales spike in Japanese mayo.
- The growth of grain-free frozen entrees (up 75%) and shelf-stable snacks (up 30%) show how diets are influencing shopper habits across categories.