2023 Mid-Year Trends: Beverages

From exciting innovations to new celebrity-backed brands, the beverage category has been abuzz as of late. Though overall unit sales are down for the category, there are a few bright spots within it. In this mid-year report, we explore how the Beverage category is doing overall, what functional ingredients are seeing growth in the category, and which trends and flavors are showing strong growth in the snacks category.

IN THIS WEBINAR YOU’LL LEARN:

• How the beverage category is performing in terms of dollar and unit sales across multiple channels
• What functional ingredients, sweeteners, and health focuses are driving purchase decisions
• How functional beverages continue to leverage popular supplements as functional ingredients and how non-alcoholic beverage sales continue to rise