What is it?
Dollars are one of the primary additive measures of sales volume in syndicated data, the other one being units.
Why is it important?
Dollars represent the net dollars that a brand or item sold over a period of time. People often ask, what’s more important – dollars or units? A lot of times the answer is dollars, because you can’t take units to the bank! Also, brands use dollar and dollar, year ago sales to calculate sales percent change, a critical metric for CPG data.
What are some examples?
Dollars are usually the first measure in a report, and are generally used to rank brands or items; see the table with example data below.
| Top 5 Brands by Dollars | Dollars Chg | Dollars % Chg |
| Private Label | $1,000,000 | 10% |
| Brand A | $950,000 | 5% |
| Brand B | $900,000 | 22% |
| Brand C | $800,000 | 18% |
| Brand D | $700,000 | 69% |