SPINS
AdvancedGrowth Consulting is what sets SPINS apart from other food & beverage data providers. We combine our deep foundational knowledge of the CPG industry with functional expertise to distill critical insights from complex data sets.
As your trusted partner, we tailor the scope of each project to address your priority questions and guide your strategic decision-making as your business evolves.
Preparing for your first line extension? Investing in new product R&D but not sure where to start? Wondering if you should launch a product based on the latest trend?
Identify the most desirable adjacent categories or subcategories for your brand extension, leveraging a scorecard approach to prioritize the whitespace opportunities that make sense for your business.
Develop your strategy for new category expansion. This custom deliverable reveals opportunities and keys to success by analyzing the category landscape including the growth trajectory of the space, sales drivers, competitive landscape, and important retailers.
Quickly diagnose the performance for a key attribute within a specific category or across the full store
Custom survey to study consumer attitude and usage of your priority innovation focus for new product development.
Need something else? SPINS Custom Innovation Projects can answer your hardest business questions that determine your path forward.
Want to raise prices and grow revenue? Wondering if consumers will pay more for a new product? Acquiring a brand but not sure about the risks?
Predict sales response from a brand or category wide price increase, and create an optimal strategy based on consumer price sensitivity.
Quantify the effectiveness and ROI of your marketing budget, then optimize future investment via simulations.
Assist retailers in assortment optimization, or understand if a product is incremental or cannibalistic to your brand.
Conduct commercial due diligence on company targets to assess the benefits and risks of acquisition.
