In the past month or so of COVID-affected consuming, buying patterns are changing rapidly. Join SPINS and KeHE as we review the phases of customer purchasing with a focus on natural and wellness products..
Industry experts Katie Paul, KeHE’s Vice President of Category Management & Growth Solutions and Kathryn Peters, SPINS’ Executive Vice President of Business Development will explore:
• The recent impact of natural products within the extraordinary grocery spend
• The weekly shifts of customer buying patterns and how these compare with a natural and wellness product lens.
• New customer behaviors and intent from consumer panel data, as well as, how these behaviors could shape future spending.
• Get a first look at the opportunities for emerging natural and organic brands in today’s environment.