Trends & Research

Stay ahead with the latest trends and research from SPINS' team of Natural Insights experts

From Vitamin D to Collagen: Supplements and Functional Ingredients Are in High Demand

July 8, 2020

Supplements sales were on the rise even before COVID shook up consumer habits earlier this year. Dating back to 2018, … Read moreFrom Vitamin D to Collagen: Supplements and Functional Ingredients Are in High Demand

What Natural Shoppers Are Buying for the BBQ: 4 Data-Backed Shopper Trends for Grilling Season

June 30, 2020

The 4th of July is here, which means we have hit peak grilling season. This year the BBQs might not … Read moreWhat Natural Shoppers Are Buying for the BBQ: 4 Data-Backed Shopper Trends for Grilling Season

Make Room on Your Shelves for Shrooms

May 20, 2020

Last year, North American retailers began seeing a longtime produce staple land in more shopping carts than ever before. Mushrooms … Read moreMake Room on Your Shelves for Shrooms

Time to Keep Moving

April 16, 2020

Over the last few weeks, I’ve been participating in many forums of executives talking about COVID life, ranging from protecting … Read moreTime to Keep Moving

Expo East 2019 Recap

Expo East 2019 Recap

October 17, 2019

As the leading wellness-focused data technology company, SPINS is pleased to share our insights and observations from Natural Products Expo … Read moreExpo East 2019 Recap

Allergy-Friendly Food Report

Allergy-Friendly Foods

October 3, 2019

As the number of people suffering from food allergies rises, demand is increasing for products tailored to the needs of … Read moreAllergy-Friendly Foods

SPINS’ State of the Natural Industry Report

August 26, 2019

How are natural products performing across the industry? Download SPINS’ first-ever State of the Natural Industry Report for an overview … Read moreSPINS’ State of the Natural Industry Report

Trending Frozen Treats

Hot Trends in Frozen Desserts

July 26, 2019

Frozen treats are one of the coolest, most fun categories in the store, and specialty and wellness-focused options for both … Read moreHot Trends in Frozen Desserts

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Infographic: Functional and Enhanced Beverages

June 27, 2019

SPINS looked at the beverage segment and identified key, growing categories that house drinks that are either naturally functional or … Read moreInfographic: Functional and Enhanced Beverages

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Top Trends in Natural and Specialty Pet

May 22, 2019

Pets have long been considered part of the family and human health & wellness trends are driving innovation in the … Read moreTop Trends in Natural and Specialty Pet

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Infographic: Top Trends in Natural and Specialty Pet

May 22, 2019

The natural and specialty pet space is evolving alongside human health and wellness trends, and SPINS is keeping an eye … Read moreInfographic: Top Trends in Natural and Specialty Pet

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Infographic: The State of Sustainability

April 30, 2019

USDA Certified Organic is foundational in the landscape of today’s sustainability standards. SPINS looked at the top 10 categories for … Read moreInfographic: The State of Sustainability

Expo West 2019 Recap Webinar

Webinar: Expo West 2019 Recap

April 18, 2019

Did you catch everything at Expo West? SPINS product experts combed the miles of Expo aisles to bring back the … Read moreWebinar: Expo West 2019 Recap

Expo West Recap

Expo West 2019 Recap

April 11, 2019

Don’t miss SPINS’ recap of the hottest trends at Expo West Our team combed the show floor to bring back … Read moreExpo West 2019 Recap

Allergy friendly foods Infographic

Infographic: Allergy-Friendly Foods

March 28, 2019

As the number of people suffering from food allergies rises, demand is increasing for products tailored to the needs of … Read moreInfographic: Allergy-Friendly Foods

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Infographic: Cleaner Candy

February 27, 2019

The candy category is inherently indulgent, but it’s also a hotbed of innovation where natural values, gourmet tastes, and dietary … Read moreInfographic: Cleaner Candy

What's Hot in January

Infographic: Retail Trends in January

January 31, 2019

Following an indulgent holiday season, the new year is a popular time when many consumers resolve to make healthier dietary … Read moreInfographic: Retail Trends in January

Webinar: 2019 Trend Predictions

January 10, 2019

What’s ahead in 2019? Across food, beverage, supplements, and more, SPINS’ Director of Natural Insights Brent Coons and Sr. Manager … Read moreWebinar: 2019 Trend Predictions

SPINS' 2019 Trend Predictions

2019 Trend Predictions

January 10, 2019

What’s ahead in 2019? Across food, beverage, supplements, and more, SPINS’ industry experts forecast 10 market trends to watch in … Read more2019 Trend Predictions

SPINS's experts recap Expo East 2018

Expo East 2018 Recap

October 30, 2018

SPINS’ recap of Expo East features the latest innovations straight from the show floor. Senior Director of Natural Insights Brent … Read moreExpo East 2018 Recap

SPINS consumer trend-watch - Milk

Consumer TrendWatch: Milk

May 30, 2018

Household panel data shows that some core organic milk consumers have turned away from organic milk purchases over the last … Read moreConsumer TrendWatch: Milk

Recapping Expo West 2018

Webinar: Expo West 2018 Review

April 30, 2018

Did you catch everything at Expo West? Director of Natural Insights Brent Coons, Product Library Solutions Manager Jake Knepper, and … Read moreWebinar: Expo West 2018 Review

SPINS trend watch - Frozen Foods

Frozen Natural Foods

April 27, 2018

What do plant-based entrées, gluten-free pizzas, and prebiotics have in common? They’re all trends impacting the frozen foods aisles. SPINS’ … Read moreFrozen Natural Foods

Recapping Expo West 2018

Webinar: SPINS’ 2018 Expo West Recap

April 9, 2018

Senior Director of Natural Insights Brent Coons, Product Library Solutions Manager Jake Knepper, and Content Strategist Jessica Hochman combed the … Read moreWebinar: SPINS’ 2018 Expo West Recap

2018 Expo West Recap email

Expo West 2018 Recap

April 9, 2018

SPINS’ recap of Expo West features more than 70 innovations straight from the show floor. Senior Director of Natural Insights … Read moreExpo West 2018 Recap

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Investing in Natural

February 19, 2018

The Natural Products Industry is rapidly changing and growing, with small natural brands increasingly cutting into mega-brands’ sales across channels. … Read moreInvesting in Natural

SPINS 2018 Trend Predictions

SPINS Webinar: Trend Predictions for 2018

February 7, 2018

Director of Natural Insights Brent Coons and Content Strategist Jessica Hochman reveal 2018 trend predictions from the SPINS team, including … Read moreSPINS Webinar: Trend Predictions for 2018

SPINS top 10 trend predictions for 2018

2018 Trend Predictions

January 3, 2018

What’s ahead in 2018? From key nutrients (for people and pets alike) to special diets to sustainable innovations, SPINS’ industry … Read more2018 Trend Predictions

SPINS trend round up - recapping our trend predictions for 2017

2017 Trend Roundup

December 14, 2017

Last year, SPINS’ industry experts forecasted the top 10 trends for 2017. From facial masks to eating insects to regenerative … Read more2017 Trend Roundup

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TrendWatch: Produce Picks & Purchases

December 5, 2017

Learn how produce is selling across several key segments and how innovative products are helping consumers integrate more fruits and … Read moreTrendWatch: Produce Picks & Purchases