Meet the Values-Oriented Shopper

Let evolving consumer values guide your transformational growth

Values-oriented shoppers are the next generation of consumers: their young age means they have many more years to effect change. This segment of consumers looks beyond the label to understand what products and brands they are supporting with their dollars. They want to buy products that are not only good for personal health but also good for the planet, people, and animals.

IN THIS EBOOK YOU’LL LEARN:

• How to target the values-oriented shopper

• The importance of label claims to drive sales

• Product attributes that drive the most premiums

• The impact of this consumer segment for brands and retailers