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2022 Mid-Year Trends: Surprising Trends in Body Care

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Innovation and changing consumer preferences are creating exciting new trends in Body Care. In this midyear report from SPINS, find out what’s driving growth and declines in body care products.

Here are some examples of insights you can uncover from this report:

  • Natural deodorants, sun protection, and perfume growth is outpacing conventional
  • Single-pack shampoos have grown 13% year over year
  • Personal Care Items With Supplement Ingredients grew 22% over the last year
Scott Dicker
Director, Market Insights
Jacob Knepper
Sr. Data Analyst – PI Strategy & Solutions

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Omnichannel Body Care Trends

Shoppers enjoy body care products every day and expect to find products that match their changing preferences. That’s why manufacturers and retailers are bringing innovative offerings to shoppers across these categories. In this report, you’ll get a look at the hottest product attributes resonating with shoppers and which channels are seeing the most growth. Discover the exciting changes happening in the body care category in brick-and-mortar stores and on Amazon.

Innovation and changing consumer preferences are creating exciting new trends in Body Care. In this midyear report from SPINS, find out what’s driving growth and declines in body care products.

Here are some examples of insights you can uncover from this report:

  • Natural deodorants, sun protection, and perfume growth is outpacing conventional
  • Single-pack shampoos have grown 13% year over year
  • Personal Care Items With Supplement Ingredients grew 22% over the last year
Scott Dicker
Director, Market Insights
Jacob Knepper
Sr. Data Analyst – PI Strategy & Solutions

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