2023 Mid-Year Trends: Vitamins & Supplements

The Vitamins and Supplements category has seen a pullback in consumer spending overall, however, there are a few standout subcategories that continue to see double-digit growth. From performance nutrition’s phenomenal growth to social media’s ability to move products off the shelf, we dive deep into what consumers are reaching for in the VMS category. In this webinar, we explore how the VMS category is doing overall, which subcategories have seen phenomenal growth, and how current broad trends may shape the VMS category in the coming months and years.

IN THIS WEBINAR YOU’LL LEARN:

• How the VMS category is performing in terms of dollar and unit sales across multiple channels
• How beauty-related supplements are playing a stronger role and which beauty-related functional ingredients matter the most
• How new drugs like Ozempic may drive up sales in adjacent VMS categories and how social media plays a role in moving products off the shelf