2023 Mid-Year Trends: Plant-Based

The plant-based category has had a tumultuous past few years. From the initial high of the ever-growing plant-based hype to the now ongoing sales slump in the plant-based meat alternatives sector, it seems like everyone is waiting to see where this category is heading next. In this mid-year report, we explore how the plant-based category is doing overall, what the bright spots are within a select few plant-based subcategories, and what the potential is for the new innovations and technologies that have been entering the plant-based space.

IN THIS WEBINAR YOU’LL LEARN:

  • How the plant-based category is performing in terms of dollar and unit sales across multiple channels
  • How plant-based subcategories like plant-based milk, creamers, and meat alternatives are performing, as well as an overview of what’s trending in those sub-categories
  • What the growing interest in new innovations or technologies such as cultured proteins mean for the plant-based category
Jessica Maniscalco
Sr. Retail Insights Manager

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REPORT

Unearthing Plant-Based Trends

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The plant-based category has had a tumultuous past few years. From the initial high of the ever-growing plant-based hype to the now ongoing sales slump in the plant-based meat alternatives sector, it seems like everyone is waiting to see where this category is heading next. In this mid-year report, we explore how the plant-based category is doing overall, what the bright spots are within a select few plant-based subcategories, and what the potential is for the new innovations and technologies that have been entering the plant-based space.

IN THIS WEBINAR YOU’LL LEARN:

  • How the plant-based category is performing in terms of dollar and unit sales across multiple channels
  • How plant-based subcategories like plant-based milk, creamers, and meat alternatives are performing, as well as an overview of what’s trending in those sub-categories
  • What the growing interest in new innovations or technologies such as cultured proteins mean for the plant-based category
Jessica Maniscalco
Sr. Retail Insights Manager

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