HOW TO

Building a Successful Retail Pitch: 5 Essential Data Points to Include When Pitching to Retailers

You know your product better than anyone else, but retailers want to see data that proves you’re acting on quantifiable results, not just a hunch. From positioning to points of differentiation, SPINS data can help you build a persuasive pitch that gets your products on more shelves using these 5 essential data points.

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Shelf Tags Are Too Valuable to Ignore

a grocery employee filling shelves with produce

Today’s Supply Chain Disruption: Alternative Products are The Answer

a product label that details nutrition facts to reflect how we collect information to differentiate product attributes

SPINS Product Attributes Glossary: Understand Your Shoppers’ Needs

Product Intelligence Data Capture: How to Go Beyond the Label to Boost Brand Visibility

Expo East 2021 Recap: 6 Trends at Natural Products Expo and the Brands Behind Them

13 Trends at SuperZoo 2021 that are Shaping the Pet Industry

What We're Reading

Chances are, all of us have fallen guilty to seeing a product claim and not doing their own research to confirm if what they’re reading is true. In her latest book, Unsavory Truth, Marion Nestle exposes the unspoken agenda between nutrition researchers and the funding they receive from the food industry.

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Expert Lens: Store Level Data

How to Identify Voids and Improve Store Distribution with Store Level Data

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our first installment of … Read more How to Identify Voids and Improve Store Distribution with Store Level Data

How to Use Product Velocity to Expand Retailers and Improve Store Footprint

Pay Attention to Product Velocity Getting your products in stores is half the battle of reaching your audience but your work is … Read more How to Use Product Velocity to Expand Retailers and Improve Store Footprint

How to Enter New Markets and Improve Product Development With Store Level Data

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our third installment of … Read more How to Enter New Markets and Improve Product Development With Store Level Data

Prepare for Product Launch: 4 Ways Store Level Data Helps You Launch New Products Successfully

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our fourth installment of … Read more Prepare for Product Launch: 4 Ways Store Level Data Helps You Launch New Products Successfully

Assess In-Store Promotions: How to Measure Promotional Effectiveness

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our fifth installment of … Read more Assess In-Store Promotions: How to Measure Promotional Effectiveness

Grading In-Store Sales Agent Performance: How to Use Store Level Data to Measure Your Sales Team’s Effectiveness

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our sixth installment of … Read more Grading In-Store Sales Agent Performance: How to Use Store Level Data to Measure Your Sales Team’s Effectiveness