HOW TO

Building a Successful Retail Pitch: 5 Essential Data Points to Include When Pitching to Retailers

You know your product better than anyone else, but retailers want to see data that proves you’re acting on quantifiable results, not just a hunch. From positioning to points of differentiation, SPINS data can help you build a persuasive pitch that gets your products on more shelves using these 5 essential data points.

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10 Trends We Saw at SuperZoo 2022

Three Ways Brand Manufacturers Can Respond to Inflation

Three Trends Driving Vitamins and Supplements

Three Strategies Sellers Can Implement Now on Amazon to Prepare for the Holidays

Three Metrics to Track on Amazon for Amplifying Sales 

Amazon Insights: What’s Trending in the Facial Serums, Masks & Treatments Category

What We're Reading

Chances are, all of us have fallen guilty to seeing a product claim and not doing their own research to confirm if what they’re reading is true. In her latest book, Unsavory Truth, Marion Nestle exposes the unspoken agenda between nutrition researchers and the funding they receive from the food industry.

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Expert Lens: Store Level Data

How to Identify Voids and Improve Store Distribution with Store Level Data

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our first installment of … Read more How to Identify Voids and Improve Store Distribution with Store Level Data

How to Use Product Velocity to Expand Retailers and Improve Store Footprint

Pay Attention to Product Velocity Getting your products in stores is half the battle of reaching your audience but your work is … Read more How to Use Product Velocity to Expand Retailers and Improve Store Footprint

How to Enter New Markets and Improve Product Development With Store Level Data

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our third installment of … Read more How to Enter New Markets and Improve Product Development With Store Level Data

Prepare for Product Launch: 4 Ways Store Level Data Helps You Launch New Products Successfully

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our fourth installment of … Read more Prepare for Product Launch: 4 Ways Store Level Data Helps You Launch New Products Successfully

Assess In-Store Promotions: How to Measure Promotional Effectiveness

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our fifth installment of … Read more Assess In-Store Promotions: How to Measure Promotional Effectiveness

Grading In-Store Sales Agent Performance: How to Use Store Level Data to Measure Your Sales Team’s Effectiveness

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our sixth installment of … Read more Grading In-Store Sales Agent Performance: How to Use Store Level Data to Measure Your Sales Team’s Effectiveness