Amazon Market Measurement Drives Development of Winning Products

Available in pdf


This case study demonstrates how SPINS Amazon Channel Management empowered Bluebonnet to enhance its product development strategies. Bluebonnet, a globally recognized supplement brand, had traditionally depended on its CRM to gain insights into shifting customer preferences. Nevertheless, with the rapid growth of eCommerce and the evolving behavior of shoppers, the company’s R&D team found it imperative to access real-time, impartial, and extensive sales intelligence to integrate into their scientific research for shaping product development strategies.

Through this case study, learn how Amazon Market Measurement enabled Bluebonnet to:

  • Drive greater efficiency across R&D with market insights at their fingertips
  • Develop products aligned with customers’ current and emerging needs
  • Launch products with a high rate of success and generate strong ROI



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