2024 CPG Trends: What to Expect and How to Prepare

Available in pdf


Consumers are on a journey to find the better-for-you products that meet their values—and they’re changing the CPG industry along the way. Where will this take us in 2024? SPINS experts dove into point-of-sale data, social trends, and cultural news to predict the trends we’ll be seeing in the coming year and how you can prepare.

In this report find out:

  • How women’s health will expand into new categories and outlets
  • Why popular weight-loss drugs could change shopping habits
  • How brands can help sustainability resonate with more consumers
  • Why some consumers will focus more on living healthfully than simply living longer
  • Why promotions will be critical to attracting shoppers
  • and much more!


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