2024 CPG Trends: What to Expect and How to Prepare

Consumers are on a journey to find the better-for-you products that meet their values—and they’re changing the CPG industry along the way. Where will this take us in 2024? SPINS experts dove into point-of-sale data, social trends, and cultural news to predict the trends we’ll be seeing in the coming year and how you can prepare.

IN THIS REPORT YOU’LL LEARN:

• How women’s health will expand into new categories and outlets
• Why popular weight-loss drugs could change shopping habits
• How brands can help sustainability resonate with more consumers
• Why some consumers will focus more on living healthfully than simply living longer
• Why promotions will be critical to attracting shoppers
• and much more!