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Consumers are on a journey to find the better-for-you products that meet their values—and they’re changing the CPG industry along the way. Where will this take us in 2024? SPINS experts dove into point-of-sale data, social trends, and cultural news to predict the trends we’ll be seeing in the coming year and how you can prepare.
In this report find out:
- How women’s health will expand into new categories and outlets
- Why popular weight-loss drugs could change shopping habits
- How brands can help sustainability resonate with more consumers
- Why some consumers will focus more on living healthfully than simply living longer
- Why promotions will be critical to attracting shoppers
- and much more!