Product type is a commonly used attribute that helps brands identify granular segments or competitive sets within a category or subcategory. For example, if your brand makes muffins, you will find your data in the Baked Goods subcategory. Using the Product Type attribute, you can separate out other brands and items that make muffins and get a sense of how the muffin market is growing. Product types are useful to filter out irrelevant brands and items or to quickly build competitive sets.
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