Using Data to Prioritize Your Next Move and Shape Retail Pitches

September 1, 2020
by SPINS Best Practice Team

Introduction

Planning your next move, whether that’s new products or gaining new distribution, can be a difficult decision and shouldn’t be made on a whim. We sat down with Aubre Tadmori, Director of Category & Shopper Insights, at “I and Love and You” to discuss how she uses data to prioritize decisions and to customize retail pitches.

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