My/Mo Mochi on Transforming a Legacy Business to Creators of the Modern Frozen Snack Category

November 17, 2020
by SPINS Marketing


How do you break the mold and shake up a category? One way is to look at what the trends are showing you. As millennial and Gen Z consumers continue snack more than any other generation in history, leaning into the snacking culture was a cornerstone for My/Mo Mochi ice cream success.

Listen to Russell Barnett, Managing Director & CMO at My/Mo Mochi Ice Cream, discuss the journey of how they fundamentally changed the snacking landscape and frozen novelty aisle with their mochi ice cream snack.