Organic Valley on Shifting Demand, Production, and Advice for Emerging Brands

August 5, 2020
by SPINS Marketing


As the largest farmer-owned cooperative in the US, consisting of 1,800 farms, Organic Valley has a lot to think about when a pandemic calls for a shift in production, distribution, and consumer behavior. In Suzy Richard’s conversation with Jack Lee, Director of Category Strategy and Insights, we learn about those challenges and how SPINS data has been by his side throughout his career in the natural and organic industry.