Expo West Prep Made Easy: Free Tools to Help Emerging CPG Brands

Expo West is one of the most exciting events in the CPG industry, offering brands the chance to showcase their products, connect with retail buyers, and grow their business. But for emerging brands and startups, it can also feel overwhelming. With so many exhibitors and buyers, how do you ensure your brand stands out? How do you identify the right retailers to approach? And how do you craft a sell story that resonates and drives meaningful partnerships?   

The good news is that you don’t have to navigate these challenges alone. SPINS, a trusted leader in data-driven insights for the CPG industry, offers free resources specifically designed to help emerging brands and startups prepare for Expo West. These tools can provide the clarity and confidence you need to make the most of your time at the event. 

Expo West is a massive event, and for emerging brands, the competition for attention can feel daunting. Retail buyers are inundated with pitches, and standing out requires more than just a great product. You need a clear strategy, a compelling sell story, and the ability to connect with the right buyers who align with your brand’s mission and goals.   

But here’s the reality: many emerging brands struggle to identify which retailers are the best fit for their products. Without data-driven insights, it’s easy to waste time pursuing partnerships that may not pan out. And even if you do connect with the right buyers, crafting a sell story that highlights your unique value proposition can be challenging.   

This is where SPINS’ free resources come in. They’re designed to help you tackle these challenges head-on, so you can walk into Expo West feeling prepared and confident.   

One of the most valuable tools SPINS offers is the Expo West Retailer Audit. This free resource is designed to help you refine your sell story and identify the retailers that matter most to your brand.   

Here’s how it works:   

1. Share Your Goals: Let SPINS know which retailers you’re hoping to meet at Expo West. If you’re not sure who to target, SPINS can help you identify retailers that align with your brand and have the highest chance of success.   
2. Get a Custom Audit: SPINS will create a category performance audit tailored to your brand and target retailers. This audit provides insights into category trends, retailer performance, and consumer behavior, giving you the data you need to craft a compelling sell story.   
3. Consult with an Expert: You’ll meet with a SPINS data expert to review the audit and discuss your strategy. This one-on-one consultation ensures you walk away with actionable insights and a clear plan for Expo West.  

The Retailer Audit isn’t just about data—it’s about giving you the tools to tell your brand’s story in a way that resonates with buyers. By understanding the retail landscape and aligning your pitch with buyer needs, you’ll be better equipped to form meaningful partnerships and drive growth for your brand.   

In addition to the Retailer Audit, SPINS offers another invaluable resource for emerging brands: SPINS Ignite. This free program is designed to provide emerging brands with the data insights they need to compete in today’s market.  

Here’s what SPINS Ignite delivers:   

• Point-of-Sale Data: Access category and subcategory performance data to understand market trends and consumer preferences.   

• AI-Powered Reporting: SPINS Ignite features an AI-powered insights companion that simplifies complex data into easy-to-understand reports. This means you don’t need a data science degree to make sense of the numbers—just actionable insights you can use to refine your strategy.  

Whether you’re looking to identify growth opportunities, benchmark your performance, or better understand your competitive landscape, SPINS Ignite has you covered. And the best part? It’s completely free for brands of all sizes.   

Expo West is a huge opportunity, but success doesn’t happen by accident. It takes preparation, strategy, and the right tools to make the most of your investment. For emerging brands and startups, SPINS’ free resources level the playing field, giving you access to the same data-driven insights that larger competitors rely on.   

With the Retailer Audit, you can approach Expo West with confidence, knowing you’re targeting the right buyers and telling a sell story that resonates. And with SPINS Ignite, you’ll have the data insights you need to make informed decisions and stay ahead of the competition.   

Together, these resources empower you to:   

• Stand out in a crowded marketplace.
• Connect with the right retail buyers.   

• Drive meaningful partnerships and growth for your brand.  

Expo West is a milestone event for CPG brands, and with the right preparation, it can be a game-changer for your business. By leveraging SPINS’ free resources, you can approach the event with confidence, clarity, and a strategy that sets you apart.   

Take the first step today and explore how the Retailer Audit and SPINS Ignite can help you prepare for Expo West. Your brand deserves to shine—let SPINS help you make it happen.