Creating Health & Wellness Programs with Product Intelligence

May 1, 2023
by David

Key Takeaways for Health & Wellness Program Managers:

Product Intelligence helps Health & Wellness program managers (e.g., RDNs):

  1. Understand all products in a retailer’s catalog and evaluate by health benefits 
  2. Leverage custom-defined nutrition standards in program and diet development
  3. Create recommendations for shoppers based on their personal health goals 

While Health & Wellness tends to be in totally different departments than eCommerce, the data they need to support them is fundamentally the same; it’s just a different application. This creates a key opportunity for retailers without formal Health & Wellness programs. All the data necessary for improved product recommendations based on shopper health goals or values-driven purchasing is already available in Product Intelligence data sets. That said, for retailers who do have Health & Wellness teams, building a Health & Wellness program requires knowing every product in a retailer’s catalog. After all, it would be silly to recommend products that can’t be purchased at the retailer! 

From there, retailer nutritionists and dietitians are often tasked with evaluating and recommending products that feed into a program to help shoppers reach their health goals. Creating these programs by manually evaluating individual products or with an incomplete database would be a nightmare—especially if a retailer has specific criteria or custom attributes they want to deploy. 

Modern Product Intelligence helps evaluate products based on wellness criteria

With Product Intelligence, retailer nutrition program creators can have access to a full product database that encapsulates all of a product’s nutrition information and allergens. The most sophisticated solutions will also support additional algorithmically computed attributes and custom attribute definitions as well. As a result, Product Intelligence ensures that those responsible for creating wellness programs can devote most of their time to creating strong recommendations in line with retailer-specific or custom requirements without wasting all their time combing through products and manually evaluating what is or isn’t suitable for health-oriented shoppers.

Measuring ROI: Health & Wellness

While measuring the ROI from a PI solution varies depending on the use case, the ROI gained from deploying and adopting PI across a retailer’s business units is incremental. The more teams that use it, the more cost-effective it becomes. Strategic deployment of PI across an organization drives immense operational efficiencies that are flexible enough to drive value across the entire retail ecosystem.

Questions health & wellness program managers can ask themselves to see where Product Intelligence is driving returns include questions around:

Health & Wellness Program Managers

  • Program development efficiency
    • Do nutritionists spend less time identifying products to recommend?
  • Consumer engagement
    • Do consumers engage more with recommended products with enriched data?
    • Have sales of recommended products increased?

Keep in mind that Product Intelligence solutions shouldn’t be evaluated in the vacuum of a single department’s use cases! While Product Intelligence can significantly improve eCommerce workflows, the true value of Product Intelligence is business transformation from deploying it across all retailer touch points.