SPINS Omni-Intelligence
Your Roadmap
to Omnichannel Growth
Align natural, conventional, and Amazon sales and market share data into a singular omnichannel view to identify growth drivers, eliminate blindspots, and benchmark against known, emerging, or digitally-native competitors.
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DATA PACKAGES
Omnichannel, the SPINS way.
With the launch of SPINS Omni-Intelligence, you’ll now have the ability to enrich omnichannel point of sale data with SPINS’ proprietary product-level attribute data to unlock critical insights into how consumer preferences translate into shopping behavior.
Retailer insights
exclusive to SPINS
- Natural Grocery
- Regional & Independent Grocery
- Pet
- eCommerce
- Vitamins & Supplements
- Health & Wellness
In partnership
with IRI Worldwide
- Multi-Outlet
- Grocery
- Drug
- Convenience
- Mass
- Club
- Military
Powered by
SPINS ClearCut technology
- Vitamins & Supplements
- Sport Nutrition
- Beverages
- Snacks
- Body Care
- Grocery (coming soon)
- Pet (coming soon)
SPINS Product Intelligence
The industry’s leading product intelligence engine to enrich omnichannel POS data with SPINS’ proprietary product-level attribute data
SPINS
Omni-Intelligence
Exclusive reporting and insights to define
your roadmap to omnichannel growth
Select your category below to explore SPINS Omni-Intelligence insights that can help your business grow.
CATEGORY INSIGHTS
SPINS Omni-Intelligence for
Beverage Brands
SPINS Omni-Intelligence delivers unprecedented category and attribute insights for Beverage brands to succeed. For the first time, you can now get your complete market view with Amazon mapped to the SPINS hierarchy.
With SPINS Omni-Intelligence data
you'll have the ability to deep-dive into:
Beveragecategories
Beveragesubcategories
coffee & hot cocoa
|drink mixes & concentrates
|functional beverages
|juices
|tea
|tea & coffee
|water
|soda & carbonated beverages
|plant based milk
|creams & creamers
Understand your retail landscape to identify growth opportunities.
Understand your retail landscape to identify growth opportunities.
Shelf
Stable
Functional
Beverages
Sales YOY Growth
Sales YOY Growth
Functional Beverages have been a huge part of the food as medicine trend. People are being more intentional than ever with everything they consume. Look for continued growth in new product discovery in B&M as shoppers are able to try out drinks in a single serving, grab and go environment. As they discover brands and products that fit their personal pursuit of wellness, they will turn to shopping online for case counts and bulk discounts.
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Drill into every Beverage subcategory for sightlines into your competitors.
Drill into every Beverage subcategory for sightlines into your competitors.
Energy
and Other
Functional
Beverages
Sales YOY Growth
Sales YOY Growth
Energy drinks have boomed in popularity with the entrants of cleaner label brands and other functional ingredients, such as nootropics and mushrooms. Additionally, those functional ingredients as well as others have led to an increase in other functional beverages to address other wellness concerns. Looks for relaxation and digestive support drinks to continue to contribute to subcategory growth, both online and in store.
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Understand long and short term trends to adapt product formulation and channel strategy.
Understand long and short term trends to adapt product formulation and channel strategy.
Sales YOY Growth
Sales YOY Growth
Sales YOY Growth
Knowing what attributes are important to consumers will help you with your product development as well as your ability to highlight current attributes of your product line. Look for trends to happen first in the natural channel for B&M as well as online.
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CATEGORY INSIGHTS
SPINS Omni-Intelligence for
Snack Brands
SPINS Omni-Intelligence delivers unprecedented category and attribute insights for Snack brands to succeed. For the first time, you can now get your complete market view with Amazon mapped to the SPINS hierarchy.
With SPINS Omni-Intelligence data
you'll have the ability to deep-dive into:
Snackingcategories
Snackingsubcategories
chips & pretzels & snacks
|cookies & snack bars
|nuts & trail mix & dried fruit
|candy
|crackers & crispbreads
|wellness bars & gels
|jerky & meat snacks
|salsas & dips
|rice cakes
Understand your retail landscape to identify growth opportunities.
Understand your retail landscape to identify growth opportunities.
Shelf
Stable
Jerky
and Meat Snacks
Sales YOY Growth
Sales YOY Growth
The jerky and meat snacks category has been ripe with innovation with shoppers looking for cleaner labels, plant based and alternative options, and options that fit personalized diets. This innovation has led to the continued high growth of this high protein category.
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Drill into every Snack subcategory for sightlines into your competitors.
Drill into every Snack subcategory for sightlines into your competitors.
Shelf
Stable
Jerky
Sales YOY Growth
Sales YOY Growth
Jerky subcategory still represents the vast majority of the meat snacks category. Innovation ranges from mushroom jerky, grass fed beef, and other sustainability attributes. Low car diets like Keto have capitalized on jerky as a go to low carb snack.
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Understand long and short term trends to adapt product formulation and channel strategy.
Understand long and short term trends to adapt product formulation and channel strategy.
Sales YOY Growth
Sales YOY Growth
Sales YOY Growth
We see strong growth in some of the top overall industry trends involving plant based options, animal welfare claims and specialized diets. Mindful snacking will continue to be a top growth driver in the category.
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CATEGORY INSIGHTS
SPINS Omni-Intelligence for
Vitamin & Supplement Brands
SPINS Omni-Intelligence delivers unprecedented category and attribute insights for Vitamin & Supplement brands to succeed. For the first time, you can now get your complete market view with Amazon mapped to the SPINS hierarchy.
With SPINS Omni-Intelligence data
you'll have the ability to deep-dive into:
Vitamin & Supplementcategories
Vitamin & Supplementsubcategories
vitamins & minerals
|protein supplements & meal replacements
|condition specific supplement formulas
|other supplements
|probiotics & digestive aids
|superfood & whole food supplements
|essential fatty acids
|homeopathic medicines
|performance nutrition
Understand your retail landscape to identify growth opportunities.
Understand your retail landscape to identify growth opportunities.
Performance
Nutrition
Sales YOY Growth
Sales YOY Growth
Performance nutrition has moved beyond the bodybuilder and hardcore athlete and become a staple of the active lifestyle of everyone. This sportification of non athletes has led to mainstream acceptance and major growth that we expect to continue this year.
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Drill into every Vitamin & Supplements subcategory for sightlines into your competitors.
Drill into every Vitamin & Supplements subcategory for sightlines into your competitors.
Pre-workout
Supplements
Sales YOY Growth
Sales YOY Growth
The desire for more energy goes beyond coffee and energy drinks. Shoppers are looking for the most functional pick me up before their workouts. The increasing number of options in store and online are driving innovation and following many trends we’ve seen in the industry overall.
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Understand long and short term trends to adapt product formulation and channel strategy.
Understand long and short term trends to adapt product formulation and channel strategy.
Sales YOY Growth
Sales YOY Growth
Sales YOY Growth
Knowing what attributes are important to consumers will help you with your product development as well as your ability to highlight current attributes of your product line. Look for trends to happen first in the natural channel for B&M as well as online.
UNLOCK MORE DATA. TALK TO US
CATEGORY INSIGHTS
SPINS Omni-Intelligence for
Body Care Brands
SPINS Omni-Intelligence delivers unprecedented category and attribute insights for Body Care brands to succeed. For the first time, you can now get your complete market view with Amazon mapped to the SPINS hierarchy.
With SPINS Omni-Intelligence data
you'll have the ability to deep-dive into:
Body Carecategories
Body Caresubcategories
FACE CARE
|SHAVING & HAIR REMOVAL
|DEODORANTS & ANTIPERSPIRANTS
|SKIN CARE
|SUN & INSECT PROTECTION
|BODY FRAGRANCES & PERFUMES
|AROMATHERAPY & BODY OILS
|BODY CARE KITS
Understand your retail landscape to identify growth opportunities.
Understand your retail landscape to identify growth opportunities.
Deodorants &
Antiperspirants
Sales YOY Growth
Sales YOY Growth
The Deodorants & Antiperspirants category has been innovating with shoppers looking for cleaner labels, less ingredients, and alternative options. This innovation, combined with the return of some social activity and work has led to the continued high growth of this category.
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Drill into every Body Care subcategory for sightlines into your competitors.
Drill into every Body Care subcategory for sightlines into your competitors.
Deodorants
Sales YOY Growth
Sales YOY Growth
The deodorant subcategory still represents the vast majority of this category. Innovation ranges from Aluminum free, less packaging, and other sustainability attributes. The new wave of minimalism has also led to a reduced number of overall products but consumers are keeping the deodorants and more often, opting for a more natural option.
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Understand long and short term trends to adapt product formulation and channel strategy.
Understand long and short term trends to adapt product formulation and channel strategy.
Chlorohydrate Free
Sales YOY Growth
Positioned
Sales YOY Growth
Scent
Sales YOY Growth
We see strong growth in some of the top overall industry trends involving clean label and animal welfare claims highlighting this category. As more social events ramp up, look for deodorant to continue to benefit from the return to in real life events.
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OMNI-INTELLIGENCE BENEFITS
The Omnichannel Growth Roadmap
Armed with the SPINS Omni-intelligence platform, brands are empowered to intuitively navigate omnichannel market dynamics, make data-driven decisions, and hone their growth strategies.
Integrate Data with Amazon
With the acquisition of ClearCut Analytics, the leading digital retail insights provider for CPG, brands can now access Amazon-specific market measurement data and product intelligence mapped to the same SPINS hierarchy that exists for natural, conventional, and regional grocery channels.
Uncover Blind Spots
Capture online and offline sales data to discover the true drivers of growth and decline in the context of your complete market view.
Understand the "Why"
Map raw product data against SPINS’ Product Intelligence, the industry's largest attribute database, to expand your insights beyond “what sells where” and uncover which ingredients, attributes, and certifications truly drive omnichannel growth.
Drive Cross-Channel Expansion
Leverage omnichannel measurement data to confidently pursue whitespace opportunities and grow sales and market share across new retail channels.
Unlock New Distribution
Create new distribution opportunities by approaching buyers with sell stories built on omnichannel insights around category growth, emerging attribute trends, and competitive differentiation.
Reveal Trends & Innovate
Identify emerging consumer and product trends across the natural channel and Amazon.com to inform new product formulation, brand positioning, and competitive differentiation.
ClearCut Analytics
is now part of SPINS
With billions of dollars in eCommerce and Amazon sales data analyzed, ClearCut’s technologies help brands innovate, capture more market share, and thrive in today’s dynamic retail environment.
Amazon Market Intelligence
Access unparalleled visibility into Amazon sales data and category trends, including the product attributes driving consumer purchases online and inspiring solutions aligned with demand.
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Digital Shelf Performance
Optimize brand health on Amazon with a holistic and real-time view of performance that maximizes conversions and preserves brand integrity.
LEARN MORE
Amazon Brand Management
ClearCut’s team of experts can manage your brand’s presence on Amazon, from the ads that capture buyers’ attention to the content that supports their purchase.
LEARN MORE
