SPINS
SOLUTIONS FOR EMERGING BRANDS

Get on Shelf. Succeed on Shelf.
Innovate Ahead of Trends.

Brands with SPINS data grow 22% faster on average than those without. Learn how you can gain the SPINS advantage.

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PROVEN GROWTH PARTNER FOR THE CPG INDUSTRY
The SPINS Partnership

Cross-Channel Growth Begins Here

Get
on Shelf

Create powerful sell stories & pitch decks

Unlock new distribution

Monitor and beat your competition

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Succeed
on Shelf

Maximize ROI from trade spend

Manage pricing and promotions

Eliminate distribution voids

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Innovate
Ahead of Trends

Analyze sales by ingredient & attributes

Uncover white space opportunities

Develop products that meet consumer needs

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Partner Spotlight

SPINS Clients in Action

Learn how our clients leverage SPINS data and consulting to drive transformational growth for their brands.

SPINS CLIENT SPOTLIGHT

Carbone Fine Foods

Through collaboration with the Client Insights Managers and access to in-depth product data, Carbone shares how they create a personalized selling experience for retailers through their data-driven product story.

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SPINS CLIENT SPOTLIGHT

GOOD GOOD

GOOD GOOD leveraged SPINS data and expert consulting to become one of the fastest-growing jam brands in the US.

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SPINS CLIENT SPOTLIGHT

Local Hive Honey

By leveraging SPINS data and expert consulting services, Local Hive was able to increase profit margins and expand distribution into major retailers in the US.

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SPINS CLIENT SPOTLIGHT

Kirk's Natural

Through the SPINS partnership, Kirk’s Natural was able to craft compelling sell stories based on trending attributes and inform their distribution strategy across Natural and Conventional channels.

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SPINS drives success in every aspect of your business

SPINS drives success in every aspect of your business

  • GROW

    Analyze retailer data to determine which accounts you should target for new distribution.

  • SELL

    Build the perfect sell story based on data that retail buyers use to make purchase decisions.

  • PROMOTE

    Create promotion plans and benchmark them against your competition.

  • PRICE

    Measure price elasticity to understand how raising prices will impact your sales.

  • INNOVATE

    Identify flavors, attributes, and label claims that have the highest opportunity before you bring them to market.

Empower Your Business Growth

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Built for Small Business

Meet the Liftoff Bundle

Data + Consulting = Cross-Channel Growth

Want to get on shelf at Sprouts? Ready to expand into Kroger? The SPINS Liftoff Bundle is the only CPG data package that includes a team of industry consultants who work on demand to help your business grow.

Learn more about SPINS Liftoff Bundle

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Strategic Consultants When You Need Them

Growth Consulting

Growth Consulting is what sets SPINS apart from other data providers in the industry. We bring 25+ years of experience to be a trusted partner at any stage of a brand’s growth journey from startup to enterprise.

Insight Sprints

SPINS Insight Sprints program opens the door to best-in-class experts that can deliver quick-turn insights to accelerate growth. SPINS data experts can be booked on an ad-hoc basis for 6 or 12 “Sprints” to create presentation-ready reports for buyer meetings, sales briefings, or commercial plans.
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Client Insights Managers

SPINS Client Insights Managers work as an extension of a brand’s team to analyze data in SATORI, create presentation-ready reports with actionable insights, and make recommendations to guide strategy that drives business forward.
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Amazon Channel Management

The SPINS team of strategic analytics consultants and brand managers has decades of experience with eCommerce, Amazon, and consumer goods that guide your data-driven strategy, put it into action, and ensure your business comes out on top in a highly competitive market.
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One Stop for Shoppable Marketing

Consumer Activation

Destini, SPINS’ consumer activation division, is a one-stop suite for commerce enablement solutions that fuel every step of a brand’s growth journey. Over 1,500 leading CPG brands trust Destini to connect consumers with their products and drive omnichannel retail growth.

Omnichannel Store Locator

Deliver accurate product availability results with unparalleled retailer coverage spanning over 140,000 locations and 130+ eCommerce retailers and grocery delivery platforms in the US, Canada, and the UK.
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Shoppable Landing Pages

Build landing pages with geo-targeted retailer and product results to power any digital activation including shoppable ads, social posts, email campaigns, influencer content, and more.
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Take Your Free Assessment

Complete a 5-question survey to determine the SPINS data options that are right for you.
(Takes ~3mins)
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Question 1/5
If you don’t currently leverage POS data to make business decisions, what barriers do you face?
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Insight 1/5

Getting started with POS data is one of the most important steps a brand can make to accelerate their growth.

It’s hard to imagine how your team will adapt to learning new processes for data-driven decision making, but the return on investment outweighs the initial effort to establish the groundwork.

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Insight 1/5

SPINS has over 25 years of experience in partnering with emerging brands and contributing to their success.

Our team of experts will guide you through every step of the way - equipping your team with the skills and knowledge to make your business better.

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Question 2/5
Which retail channels are critical to the growth of your business?
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Insight 2/5

Each channel that you sell in has its own unique market dynamics, from consumer buying habits to competition in your category.

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Insight 2/5

The only way to understand these nuances is to have visibility of data for your complete market view - defined as channels that you sell in plus channels that you want to expand into.

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Question 3/5
What Point-of-Sale (POS) data do you currently have access to?
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Insight 3/5

Having access to POS data is critical for every brand if they want to grow and maintain distribution while increasing velocity.

Not only does POS data give context to how you are performing across your retail footprint, but also how your competitors are performing in comparison.

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Insight 3/5

Without POS data insights, you will hinder growth since you can’t make the most optimal strategic decisions to advance your business.

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Question 4/5
What business objectives does POS data help you accomplish?
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Insight 4/5

When leveraged correctly, POS data can impact many different areas of your business.

Successful brands know how to maximize POS data value in everything, from becoming more convincing in buyer meetings that increase distribution to identifying emerging trends and capitalizing on them before the rest of the market catches up.

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Insight 4/5

By implementing POS data for analytics and insights across your organization as early as possible, you will create a framework for smarter decision making and faster growth.

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Question 5/5
Do you analyze your sales performance in the context of the attributes that define your products (i.e. plant-based, allergen-free, sustainability, etc.)?
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Insight 5/5

SPINS Product Intelligence enriches POS data with a lens to understand the right benchmarks of performance in your channel and across key accounts.

This view is invaluable because it reveals who your true competitors are based on the product attributes that consumers use to make purchase decisions.

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Insight 5/5

For instance, your sales may increase, but are you overperforming or underperforming against products with similar attributes?

Retailers want to know, and they will use this information to determine how they stock their limited shelfspace.

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