7 Trends To Watch In 2023

What shoppers will be prioritizing in food, beverage, beauty, and pet care The new year is poised to bring a mix of trends that will meet shopper preferences and shape the health and wellness industry. Many of the trends that will make the biggest splash in 2023 aren’t brand new, but rather reaching new heights … Read more 7 Trends To Watch In 2023

2022 Recap: What Affected the Health & Wellness Industry This Year

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Inflation, sustainability, and shopper trends shaped the market in 2022. The past 12 months have been eventful, exciting, and stressful. Unlike the previous two years that left everyone unmoored, 2022 was a year of moving forward. Shoppers returned to stores, students were in school, and workers settled into their permanent routines. The pandemic still affects … Read more 2022 Recap: What Affected the Health & Wellness Industry This Year

Hemp 101: Understanding the Superfood

hemp 101

Hemp offers many uses and benefits Hemp has made its way from specialty retailers into mainstream outlets as a common ingredient in the food, beverage, VMS, and body care aisles. Yet, many shoppers are still not sure what hemp is (and what it isn’t). That is in part because hemp only became legal in the … Read more Hemp 101: Understanding the Superfood

Probiotics and Prebiotics Find a New Audience as Functional Ingredients

yogurt parfait

Trends to watch in VMS (vitamin, mineral and supplements segment), beverages, and yogurt Probiotics and prebiotics are longtime staples of the health and wellness market, and they have gradually gained new audiences as gut health became a popular topic for mainstream shoppers. The result has been an interesting shift in what is driving growth for … Read more Probiotics and Prebiotics Find a New Audience as Functional Ingredients

Expo East 2022 Recap: The Top Trends and Exciting Products

8 Emerging Trends We Saw on the Show Floor Each fall, Expo East brings together the best of the natural industry: pioneering brands, innovative products, trend-setting retailers, and top suppliers. This year was no different. After a successful return to an in-person event in 2021, this year’s show was bigger and proved that Expo East … Read more Expo East 2022 Recap: The Top Trends and Exciting Products

10 Trends We Saw at SuperZoo 2022

These Trends Are Shaping the Pet Industry Each year, SuperZoo reminds us why it’s a must-attend show for anyone in the pet industry. In addition to meeting plenty of four-legged attendees, SuperZoo showgoers get a first look at new products hitting the market, learn how innovative brands are shaping the industry, and get to talk … Read more 10 Trends We Saw at SuperZoo 2022

Three Trends Driving Vitamins and Supplements

Why Amazon, Attributes, and Label Claims Matter According to the Nutrition Business Journal’s Supplement Business Report, supplements showed staying power in 2021 even as shoppers returned to more traditional shopping behavior. The beginning of the pandemic spurred historic 14.5% growth in 2020, a rate that was destined to level off once the world moved away … Read more Three Trends Driving Vitamins and Supplements

The Pursuit of Wellness: How Shoppers are Approaching Trips to the Store

a cart of groceries to reflect wellness shopping habits

Health and Wellness Products Are Leading Growth One of the most exciting aspects of the health and wellness industry is that we collectively enact change every day. Retailers stock innovative products that meet the needs and goals of pioneering shoppers—all before the rest of the mainstream market catches up. The only way to stay relevant … Read more The Pursuit of Wellness: How Shoppers are Approaching Trips to the Store

Mood Support Trends: Vitamins and Supplements Offer Solutions to Boost Mental Health

a woman's hand holding a pack of vitamins

Adaptogens, Cognitive Support, and CBD Lead VMS Growth For a trend to emerge, several factors must come together. What’s happening right now in vitamins and supplements (VMS) is the result of years of evolving shopper attitudes meeting pandemic-era needs. For many shoppers, day-to-day life doesn’t look like it did a year ago, much less two … Read more Mood Support Trends: Vitamins and Supplements Offer Solutions to Boost Mental Health

Cutting Back On Sugar: Which Sweetener Alternatives Are Shoppers Choosing and Why?

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The Rise of Sweetener Substitutes The average American consumes 19.5 teaspoons of added sugar every day, translating to almost 60 pounds of added sugar per year, according to experts. That’s easy to understand when you realize that an estimated 74% of packaged foods have added sugars and there are 61 different names for sugars on … Read more Cutting Back On Sugar: Which Sweetener Alternatives Are Shoppers Choosing and Why?