Trends & Research

Key Takeaways Supplements are maintaining gains from thriving years but slowing accretions Active Nutrition continues to drive the category New weight loss drugs can reshape the way consumers shop weight management Social media plays a major but hard-to-predict role in elevating ingredients The Vitamins, Minerals, and Supplements (VMS) industry has witnessed explosive growth over the … Read more VMS Category Performance and Insights: Mid-Year Update 2023

Key Takeaways: Ultra-filtered milk is an innovation in dairy processing that increases the nutritional value of milk  Ultra-filtered milk drives meaningful differentiation across categories for health-focused shoppers  Though UPCs with ultra-filtered milk number only in the hundreds, it already drives over $1B in annual sales Ultra-filtered (UF) milk is an exciting innovation in dairy processing … Read more SPINS Product Intelligence Attribute Spotlight: Ultra-Filtered Milk

Key Takeaways: Super mushrooms are moving into the mainstream, jumping from the supplements to food & beverage aisles They have many different benefits depending on the mushroom and are part of a larger trend of growing interest in functional ingredients Top growth categories include: Shelf Stable Soup Shelf Stable Cookies & Snack Bars Kombucha & … Read more SPINS Product Intelligence Attribute Spotlight: Super Mushrooms

When natural products evolved from a specialty sector in food and beverage to a mainstream staple, it transformed the industry. Now, shoppers can find natural options in every aisle. That same transformation is happening in the beauty industry as natural products gain popularity with mainstream audiences. The beauty industry ($51 billion) grew 5.4% in the … Read more The State of Natural Beauty: Unveiling the Next Frontier of Growth

Key Takeaways: All sunscreen negatively affects the environment, but chemical sunscreens are more harmful  Chemical sunscreens are quickly losing share, in part due to bans in certain jurisdictions, e.g., Hawai’i  Mineral Sunscreens and “Reef Safe” labeling drive growth; shoppers are looking to minimize environmental impact  Mineral and chemical sunscreens perform the same function—protecting skin from … Read more SPINS Product Intelligence Attribute Spotlight: Mineral vs. Chemical Sunscreens