10 Trends We Saw at SuperZoo 2022

These Trends Are Shaping the Pet Industry Each year, SuperZoo reminds us why it’s a must-attend show for anyone in the pet industry. In addition to meeting plenty of four-legged attendees, SuperZoo showgoers get a first look at new products hitting the market, learn how innovative brands are shaping the industry, and get to talk … Read more 10 Trends We Saw at SuperZoo 2022

Three Trends Driving Vitamins and Supplements

Why Amazon, Attributes, and Label Claims Matter According to the Nutrition Business Journal’s Supplement Business Report, supplements showed staying power in 2021 even as shoppers returned to more traditional shopping behavior. The beginning of the pandemic spurred historic 14.5% growth in 2020, a rate that was destined to level off once the world moved away … Read more Three Trends Driving Vitamins and Supplements

The Pursuit of Wellness: How Shoppers are Approaching Trips to the Store

a cart of groceries to reflect wellness shopping habits

Health and Wellness Products Are Leading Growth One of the most exciting aspects of the health and wellness industry is that we collectively enact change every day. Retailers stock innovative products that meet the needs and goals of pioneering shoppers—all before the rest of the mainstream market catches up. The only way to stay relevant … Read more The Pursuit of Wellness: How Shoppers are Approaching Trips to the Store

Mood Support Trends: Vitamins and Supplements Offer Solutions to Boost Mental Health

a woman's hand holding a pack of vitamins

Adaptogens, Cognitive Support, and CBD Lead VMS Growth For a trend to emerge, several factors must come together. What’s happening right now in vitamins and supplements (VMS) is the result of years of evolving shopper attitudes meeting pandemic-era needs. For many shoppers, day-to-day life doesn’t look like it did a year ago, much less two … Read more Mood Support Trends: Vitamins and Supplements Offer Solutions to Boost Mental Health

Cutting Back On Sugar: Which Sweetener Alternatives Are Shoppers Choosing and Why?

photo of sweetener alternatives

The Rise of Sweetener Substitutes The average American consumes 19.5 teaspoons of added sugar every day, translating to almost 60 pounds of added sugar per year, according to experts. That’s easy to understand when you realize that an estimated 74% of packaged foods have added sugars and there are 61 different names for sugars on … Read more Cutting Back On Sugar: Which Sweetener Alternatives Are Shoppers Choosing and Why?

Key Supplement Trends in 2022 and How Omnichannel Fuels the Category

a woman pouring gummy vitamins into her hand to reflect growth of supplements category

Vitamins and Supplements Are Versatile A combination of factors has brought new energy to the vitamins, minerals, and supplements (VMS) category in 2022. For the last two years the pandemic has made health a leading concern for pretty much everyone. Prior to the pandemic, shoppers were already finding ways to augment their diets with additional … Read more Key Supplement Trends in 2022 and How Omnichannel Fuels the Category

Natural Alcohol Trends: 3 Ways Shoppers Are Changing Happy Hour in 2022

group of people joining their wine glasses to cheers showing growth in category

Navigating through the Innovation and Trends Happening in Natural Alcohol From New Year’s Eve to sporting events to dinner, the right spirits in a glass can also keep our spirits high. Today, alcohol aisles are filled with endless options to please any shopper, but this year you can expect even more innovative products to hit … Read more Natural Alcohol Trends: 3 Ways Shoppers Are Changing Happy Hour in 2022

What’s Driving Millennial Shoppers: 3 Millennial Trends Shaping the Health and Wellness Market

a group of millennials taking a selfie picture together to represent the generation of millennial shoppers

Who are Millennial Shoppers? Millennials get a lot of attention from the media and marketers, but so much of it mischaracterizes this generation as being young and frivolous with their time and money. Really we’re talking about an estimated 72 million Americans born between 1980 and 2000 who became the largest generation in American history … Read more What’s Driving Millennial Shoppers: 3 Millennial Trends Shaping the Health and Wellness Market

Sports Nutrition Trends: How Demand for an Active Lifestyle is Fueling Innovation in the Market

a collection of workout gear which includes protein powder, athletic shoes, and an apple to reflect the growth in sports nutrition for an active lifestyle

The Sports Nutrition Category Evolves Beyond Athletic Performance Today, you can find items like protein powder and electrolyte packets in the average consumer’s shopping cart. Not too long ago, however, sports nutrition items were strictly the domain of athletes looking to optimize their performance and gym rats wanting to bulk up. An evolved view of … Read more Sports Nutrition Trends: How Demand for an Active Lifestyle is Fueling Innovation in the Market

3 Categories on the Rise this Pumpkin Flavor Season

image of pumpkin spice latte

There’s a Pumpkin Product for Every Meal Occasion Pumpkin spice has become such a popular seasonal staple that its annual return is eagerly awaited by its devotees and even newsworthy. (Seriously.) However, pumpkin flavor is having its own time in the spotlight—even without the spice! PSLs aren’t going anywhere anytime soon. After all, pumpkin spice … Read more 3 Categories on the Rise this Pumpkin Flavor Season