Key Supplement Trends in 2022 and How Omnichannel Fuels the Category

a woman pouring gummy vitamins into her hand to reflect growth of supplements category

Vitamins and Supplements Are Versatile A combination of factors has brought new energy to the vitamins, minerals, and supplements (VMS) category in 2022. For the last two years the pandemic has made health a leading concern for pretty much everyone. Prior to the pandemic, shoppers were already finding ways to augment their diets with additional … Read more Key Supplement Trends in 2022 and How Omnichannel Fuels the Category

Natural Alcohol Trends: 3 Ways Shoppers Are Changing Happy Hour in 2022

group of people joining their wine glasses to cheers showing growth in category

Navigating through the Innovation and Trends Happening in Natural Alcohol From New Year’s Eve to sporting events to dinner, the right spirits in a glass can also keep our spirits high. Today, alcohol aisles are filled with endless options to please any shopper, but this year you can expect even more innovative products to hit … Read more Natural Alcohol Trends: 3 Ways Shoppers Are Changing Happy Hour in 2022

What’s Driving Millennial Shoppers: 3 Millennial Trends Shaping the Health and Wellness Market

a group of millennials taking a selfie picture together to represent the generation of millennial shoppers

Who are Millennial Shoppers? Millennials get a lot of attention from the media and marketers, but so much of it mischaracterizes this generation as being young and frivolous with their time and money. Really we’re talking about an estimated 72 million Americans born between 1980 and 2000 who became the largest generation in American history … Read more What’s Driving Millennial Shoppers: 3 Millennial Trends Shaping the Health and Wellness Market

Sports Nutrition Trends: How Demand for an Active Lifestyle is Fueling Innovation in the Market

a collection of workout gear which includes protein powder, athletic shoes, and an apple to reflect the growth in sports nutrition for an active lifestyle

The Sports Nutrition Category Evolves Beyond Athletic Performance Today, you can find items like protein powder and electrolyte packets in the average consumer’s shopping cart. Not too long ago, however, sports nutrition items were strictly the domain of athletes looking to optimize their performance and gym rats wanting to bulk up. An evolved view of … Read more Sports Nutrition Trends: How Demand for an Active Lifestyle is Fueling Innovation in the Market

3 Categories on the Rise this Pumpkin Flavor Season

image of pumpkin spice latte

There’s a Pumpkin Product for Every Meal Occasion Pumpkin spice has become such a popular seasonal staple that its annual return is eagerly awaited by its devotees and even newsworthy. (Seriously.) However, pumpkin flavor is having its own time in the spotlight—even without the spice! PSLs aren’t going anywhere anytime soon. After all, pumpkin spice … Read more 3 Categories on the Rise this Pumpkin Flavor Season

From Functional to Low and Non-Alcoholic Beverages: How Natural Alcohol is Driving Innovation to the Category

two kombucha beverages on a wooden piece to reflect natural alcohol trends

Get to Know SPINS’ Alcohol Attributes and Categories Today’s alcohol aisles and coolers are filled with more variety than ever, offering natural alcohol options as well as non-alcoholic alternatives to appeal to the health-conscious shopper. Long gone are the days of simply asking someone if they would like a beer or glass of wine. Which … Read more From Functional to Low and Non-Alcoholic Beverages: How Natural Alcohol is Driving Innovation to the Category

Keep Up with Body Care’s Evolution into Clean Label with Better Data

scattered pile of body care products with leaves around to reflect clean label products

SPINS Refreshes Body Care Categories and Attributes The health and wellness industry has seen a monumental shift in consumers’ focus for better-for-you products. And while the spotlight typically falls on food and beverage, the clean label skincare audience has begun to follow suit. Today, shoppers are applying the same attention to body care ingredients that … Read more Keep Up with Body Care’s Evolution into Clean Label with Better Data

Cognitive Health Ingredient Trends and How Nootropics Are Helping Mental Performance

pouring a supplement tablet into the hand to reflect the use of nootropics to boost mental performance

Consumers Increasingly Look to Boost            Mental Health and Focus The core of the health and wellness market has always been about improvement. Better-for-you foods. Better-for-the-planet packaging. Better-for-your-skin body care. As this mentality gained widespread appeal, natural shoppers began to seek products that addressed specific concerns. That’s never been truer than … Read more Cognitive Health Ingredient Trends and How Nootropics Are Helping Mental Performance

Performance Nutrition Ingredient Attributes and How Vitamins and Supplements Are Evolving

an orange fruit "eating" supplement tablets to reflect vitamins & supplements that boost immune health

Understanding the Complete View of the Market The majority of American adults take vitamins and supplements, according to the CDC. Those findings don’t consider the effects that COVID had on shopping habits and health concerns. SPINS Product Intelligence data shows that over the last year, as shoppers wanted to stay as health as possible and … Read more Performance Nutrition Ingredient Attributes and How Vitamins and Supplements Are Evolving

3 Pet Retail Trends Defining Today’s Pet Market [New Data]

Image of a millennial pet owner choosing the in-store experience

Why Millennial Pet Owners Are Choosing the In-Store Experience Now that pandemic lockdowns are appearing in the rearview mirror, what does the state of the pet industry look like? We know millennial pet owners are leading the way in new pet ownership and natural-sourced diets. Plus, the pet retail market is experiencing a 3.7% dollar … Read more 3 Pet Retail Trends Defining Today’s Pet Market [New Data]