Beverage Trends: 5 In-Demand Beverage Categories to Watch

Today, beverages are so much more than a way to quench our thirst. Shoppers are turning to these products to support their sustainability initiatives, their social behavior, and more often than not, their health. Here are 5 beverage categories whose stand-out growth rates have caught our eye in the past year. 1) Oat Milk The … Read more Beverage Trends: 5 In-Demand Beverage Categories to Watch

It’s Cold Season: Prepare for Health-Focused Shoppers this Fall and Winter

photo showing a drink for an article about health-focused shoppers

It’s Cold Season: Prepare for Health-Focused Shoppers During a Pandemic We’re entering the final stretch of 2020, and in this unusual year, a lot can happen in the next few months. What we do know is that fewer people will be hopping on planes, going to restaurants, hosting large gatherings, and crowding malls—and everyone will … Read more It’s Cold Season: Prepare for Health-Focused Shoppers this Fall and Winter

When Mission Meets Wellness: 4 Mission-Driven Consumer Trends to Watch

image showing shopping carts for an article about mission-driven consumer trends

The Mission-Driven Consumer Consumers have long been spending their dollars with a purpose—whether it’s a personal matter or a larger social cause. Many businesses have followed their lead and built their brands on the premise of better the world in their own way. Now, thanks to this diversifying product selection and a growing sense of responsibility, today’s mission-driven consumer and … Read more When Mission Meets Wellness: 4 Mission-Driven Consumer Trends to Watch

2020’s Top Trends in Natural and Organic

Spark Change Kicks Off: An Update on the Natural and Organic Market Last week, Spark Change, a Natural Products Expo, kicked off its virtual 2020 event. To start the event off, Carlotta Mast from New Hope Network and Nick McCoy from Whipstitch Capital gave attendees an update on the state of the natural and organic industry in this very unusual year.  With COVID-19 … Read more 2020’s Top Trends in Natural and Organic

Planning for the Future: What Retail Sales Data Is Telling Us About the Rest of 2020

image of groceries

Keeping up with what’s going on a daily basis and emerging trends is a lot of work, particularly in the natural food and wellness market, which has not had a slow day since the pandemic hit. Trying to look ahead and plan for the coming months as the pandemic continues and even after it begins … Read more Planning for the Future: What Retail Sales Data Is Telling Us About the Rest of 2020

3 Pandemic Shopping Trends that are Guiding Spending

Today’s Budget-Conscious Shoppers Are Focused on Wellness and Good Prices Price always matters to shoppers, but it takes on a new level of importance during a recession and a pandemic. Since the start of lockdown, shoppers have been balancing more at-home meals with a desire to stay healthy and also watch their budgets. Yet, the pandemic shifted … Read more 3 Pandemic Shopping Trends that are Guiding Spending

Who Is The Plant-Based Shopper?

By now you know that plant-based products are booming. Plant-based sales outpaced overall food sales throughout the beginning stage of lockdown shopping. Retailers are strategizing the best way to attract and retain customers who are exploring this growing channel.  Has Plant-based Been Growing Even Through COVID-19? COVID-19’s stock-up and lockdown phase brought 2 million new customers to plant-based category, according … Read more Who Is The Plant-Based Shopper?

From Vitamin D to Collagen: Supplements and Functional Ingredients Are in High Demand

Supplements sales were on the rise even before COVID shook up consumer habits earlier this year. Dating back to 2018, supplements saw year over year growth. Vitamins and supplements sold a combined $4.75 billion in 2018, $5 billion last year, and are on target for $5.5 billion this year. As we mentioned in the earlier … Read more From Vitamin D to Collagen: Supplements and Functional Ingredients Are in High Demand

What Natural Shoppers Are Buying for the BBQ: 4 Data-Backed Shopper Trends for Grilling Season

The 4th of July is here, which means we have hit peak grilling season. This year the BBQs might not have many–or any—guests or they might take place on an indoor grill instead. But if Memorial Day was any indication, Americans will be enjoying their favorite summer foods and activities this week. (And if you’re … Read more What Natural Shoppers Are Buying for the BBQ: 4 Data-Backed Shopper Trends for Grilling Season

Make Room on Your Shelves for Shrooms

Last year, North American retailers began seeing a longtime produce staple land in more shopping carts than ever before. Mushrooms had become one of the hottest grocery items for health-minded shoppers after years of lagging in popularity compared to Eastern consumers. That newfound popularity continued to rise into 2020, especially once shoppers began stockpiling and … Read more Make Room on Your Shelves for Shrooms