Cutting Back On Sugar: Which Sweetener Alternatives Are Shoppers Choosing and Why?

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The Rise of Sweetener Substitutes The average American consumes 19.5 teaspoons of added sugar every day, translating to almost 60 pounds of added sugar per year, according to experts. That’s easy to understand when you realize that an estimated 74% of packaged foods have added sugars and there are 61 different names for sugars you’ll … Read more Cutting Back On Sugar: Which Sweetener Alternatives Are Shoppers Choosing and Why?

Grain Growth: 3 Purchase Drivers That Are Boosting Heritage Ingredients

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When shoppers head into the grocery store, they’re bringing a trio of priorities with them: They want foods that are not processed, align with their diets, and include functional benefits. Fortunately, these are not conflicting interests. In fact, one ingredient is at the intersection of these 3 purchasing drivers: heritage ingredients.  Heritage ingredients have been dietary staples throughout the world for … Read more Grain Growth: 3 Purchase Drivers That Are Boosting Heritage Ingredients

From Basic to Booming: 4 Emerging Pumpkin Spice Trends, Brands, and Categories

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Pumpkin Spice: A Basic Trend Gone Mainstream What comes to mind when you think of fall? Leaves changing? Football? How about pumpkin spice? This quintessential fall flavor has won over not only the hearts of shoppers but also shelf space as more and more brands release a seasonal pumpkin spice flavor as the season rolls … Read more From Basic to Booming: 4 Emerging Pumpkin Spice Trends, Brands, and Categories

The Complicated CBD Retail Market: Understanding CBD’s Strengths, Weaknesses, and TBDs

The State of the CBD Retail Market Over the last year, and especially during the COVID lockdown, CBD growth in natural and mainstream multioutlet stores has slowed down to under 1%. Yet, even with that slowed growth rate, these stores have accrued $153 million in sales from CBD products, according to SPINS’ Natural Enhanced and MultiOutlet channels (powered by IRI). That’s still a sizeable piece … Read more The Complicated CBD Retail Market: Understanding CBD’s Strengths, Weaknesses, and TBDs

Consumers Are Heading to the Freezer: 3 Factors Driving Frozen Foods Trends in 2020

The Rising Popularity of Frozen Foods Frozen foods are popular kitchen staples for several reasons: a long shelf life, convenience, and an abundance of comfort food options. That’s been especially important in 2020, but the pandemic isn’t the only reason you can expect frozen foods trends to continue the upward momentum.   In a recent webinar, Reframing the … Read more Consumers Are Heading to the Freezer: 3 Factors Driving Frozen Foods Trends in 2020

Plant-Based Attributes: A Guide to the Evolving Definitions in Today’s Plant-Based Market

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Plant-Based Attributes are Evolving The growing popularity of plant-based options has helped push sales of plant-based items up year over year, with this year’s pandemic-induced stock-up accelerating that growth. While meatless, vegetarian, and vegan options have been around for years, they are only part of today’s plant-based market. The scope of today’s plant-based options is … Read more Plant-Based Attributes: A Guide to the Evolving Definitions in Today’s Plant-Based Market

What Are Pet Parents Shopping For? 3 Pet Shopper Behaviors and How to Reach Pet Parents Year-Round

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No Shortage of Pet Parents There’s no shortage of pet parents—especially after this year’s rise in adoptions during the pandemic lockdown. And each of them loves their pets. They’re reading labels to bring the best possible products to their 4-legged friends and brands are responding by offering higher quality options to appeal their priorities.  Recently, SPINS released a report looking at … Read more What Are Pet Parents Shopping For? 3 Pet Shopper Behaviors and How to Reach Pet Parents Year-Round

Beverage Trends: 5 In-Demand Beverage Categories to Watch

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More than Thirst Quenchers Today, beverages are so much more than a way to quench our thirst. Shoppers are forming new habits to support their sustainability initiatives, their social behavior, and more often than not, their health. As we analyze current beverage trends, here are 5 beverage categories whose stand-out growth rates have caught our … Read more Beverage Trends: 5 In-Demand Beverage Categories to Watch

It’s Cold Season: Prepare for Health-Focused Shoppers this Fall and Winter

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It’s Cold Season: Prepare for Health-Focused Shoppers During a Pandemic We’re entering the final stretch of 2020, and in this unusual year, a lot can happen in the next few months. What we do know is that fewer people will be hopping on planes, going to restaurants, hosting large gatherings, and crowding malls—and everyone will … Read more It’s Cold Season: Prepare for Health-Focused Shoppers this Fall and Winter

When Mission Meets Wellness: 4 Mission-Driven Consumer Trends to Watch

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The Mission-Driven Consumer Consumers have long been spending their dollars with a purpose—whether it’s a personal matter or a larger social cause. Many businesses have followed their lead and built their brands on the premise of better the world in their own way. Now, thanks to this diversifying product selection and a growing sense of responsibility, today’s mission-driven consumer and … Read more When Mission Meets Wellness: 4 Mission-Driven Consumer Trends to Watch