VMS Category Performance and Insights: Mid-Year Update 2023
Key Takeaways Supplements are maintaining gains from thriving years but slowing accretions Active Nutrition continues to drive the category New weight loss drugs can reshape the way consumers shop weight management Social media plays a major but hard-to-predict role in elevating ingredients The Vitamins, Minerals, and Supplements (VMS) industry has witnessed explosive growth over the … Read more VMS Category Performance and Insights: Mid-Year Update 2023