Nearly 30,000 attendees will flock to the Baltimore Convention Center to see the latest in natural products innovation with more than 1,500 brands vying for the attention of retailers, distributors, investors, and press. So how do you stand out? Follow these three key tips to make the most of your time at Expo: 1. Do … Read moreThree Tips for Brands: How to Stand Out at Expo East
Retailers know that Natural Products Expos are must-attend events to keep the pulse of innovation, but each year there are even more exhibitors on the show floor…and the same amount of time (or less!) to see it all. Pepper in your vendor meetings, and your time’s really at a premium. What’s the key to cutting … Read moreThree Tips for Retailers at Expo East: Streamline Your Time and Maximize Your Finds
. In a world where content is king, it’s easy for consumers to feel inundated and tune out, making it extra difficult for brands to break through to bond with them. Even those who understand the important role content plays in their marketing strategy are often overwhelmed by where to begin and how to deliver … Read moreNaturally Chicago Insights Series: Mastering Your Content Strategy with Simple Mills
by SPINS’ Director of Client Insights Jason Loughrin The top-selling week of the year for candy in 2018 was not the week of Halloween. It wasn’t the week of Valentine’s Day, either, or Christmas. It was the week leading up to Easter, when $951.3 million worth of confections were sold through Natural, Specialty Gourmet, Conventional … Read moreNatural & Specialty Brands Win Easter…Again
New Hope Network’s Esca Bona conference in Austin, Texas brought together entrepreneurs, technologists, and visionary business leaders from across the country to discuss our food system and explore solutions for shaping the future. Two days of inspiring talks and workshops with fellow changemakers and innovative thought leaders energized Esca Bona participants to be the change … Read moreEsca Bona Changemakers: Five Mission-Driven Brands to Watch in 2019
Did you catch everything at Expo East? Senior Director of Natural Insights Brent Coons and Natural Insights and Innovation Research Manager Jessica Hochman combed the miles of Expo aisles to bring back the hot products and macro trends that are shaping the industry today. Access a recording of our webinar here.
An Interview with SPINS’ Senior Vice President of Brand Growth Solutions, Andrew Henkel SPINS’ Andrew Henkel has been attending Natural Products Expo for almost 10 years. In this time span, the trade show has changed a lot, but the best practices for exhibiting and attending brands remain the same. If anything, these best practices have … Read moreHow to Make the Most of Your Time at Expo East 2018
By Jill Failla The Specialty Food Association’s biannual Fancy Food Show is the largest event in North America dedicated exclusively to specialty food and beverage producers and buyers. This past Summer Fancy Food Show, held in New York City, was attended by over 2,600 exhibitors from 54 different countries, and I had the pleasure of … Read moreSeven Favorites from the Summer Fancy Food Show