Product Intelligence Data Capture: How to Go Beyond the Label to Boost Brand Visibility

a woman picking up a product from the shelf which reflects a retailer boosting brand visibilty

Make Your Products Stand Out with Retailers Using SPINS Product Hub The top highlight at Expo East was getting an up-close view of the latest innovative products that brands showcased and are poised to please natural shoppers. New items and updates to existing products gave us brand visibility into how manufacturers are adapting to emerging … Read more Product Intelligence Data Capture: How to Go Beyond the Label to Boost Brand Visibility

Expo East 2021 Recap: 6 Trends at Natural Products Expo and the Brands Behind Them

a blurred view of a tradeshow floor and the expo east logo to reflect the show recap article

As SPINS’ Marketing Data Analyst and Trade Show Insider, Scott covers the latest trends and insights within the Health and Wellness Industry.  After going virtual in 2020, Expo East returned to an in-person experience in Philadelphia this year. Even though we were all wearing masks and practicing safety precautions, it felt like old times. Brands … Read more Expo East 2021 Recap: 6 Trends at Natural Products Expo and the Brands Behind Them

3 Categories on the Rise this Pumpkin Flavor Season

image of pumpkin spice latte

There’s a Pumpkin Product for Every Meal Occasion Pumpkin spice has become such a popular seasonal staple that its annual return is eagerly awaited by its devotees and even newsworthy. (Seriously.) However, pumpkin flavor is having its own time in the spotlight—even without the spice! PSLs aren’t going anywhere anytime soon. After all, pumpkin spice … Read more 3 Categories on the Rise this Pumpkin Flavor Season

13 Trends at SuperZoo 2021 that are Shaping the Pet Industry

image of tradeshow floor with SuperZoo logo to reflect the show recap

As SPINS’ Marketing Data Analyst and Trade Show Insider, Scott covers the latest trends and insights within the Pet Industry.  After a year away, SuperZoo returned to Las Vegas to once again bring together the pet industry’s most innovative brands and trend-setting retailers—not to mention plenty of stylish pets. It was great to be back … Read more 13 Trends at SuperZoo 2021 that are Shaping the Pet Industry

3 Ways to Implement an Effective Omni-Channel Retail Strategy

Point of sale transaction

An Omni-Channel Approach to a Seamless Customer Experience An omni-channel retail strategy was once the innovative option to stay ahead of the competition. Today it’s table stakes if you just want to keep up with the competition. Now, after a year of lockdown and new habits, customers expect a shopping experience that reflects the digital … Read more 3 Ways to Implement an Effective Omni-Channel Retail Strategy

Ice Cream Innovation: Satisfy Sweet Tooths Without the Guilt

image of various innovative ice cream cones

Choosing Your Ice Cream Innovation Team Summer is in full swing and with cities lifting their lockdown procedures, we’re on track for a “normal” season. When you take a trip down the nostalgic summer lane, you probably think of swimming, sun, and a frozen treat to end the day. We don’t know about you, but … Read more Ice Cream Innovation: Satisfy Sweet Tooths Without the Guilt

5 Takeaways From The Sweets & Snacks Expo 2021

Image of the Sweets and Snacks logo used for a show recap

As SPINS’ Marketing Data Analyst and Trade Show Insider, Scott covers the latest trends and insights within the Health and Wellness Industry.  As we wrap up The Sweets & Snacks Expo in Indianapolis, the first in-person trade show SPINS attended in over a year and half, we can reflect on what has happened and where we are going from here.  The … Read more 5 Takeaways From The Sweets & Snacks Expo 2021

Health and Wellness Market Growth Drivers to Watch: Shoppers Prioritize Dietary Needs and Sustainability Concerns

photo of shoppers wearing masks

Concerned Shoppers Are Taking Control During the lockdown months, many shoppers had limited options when it came to their health routines. Some gyms and fitness classes were closed, while plenty of people didn’t feel comfortable returning to in-person workouts anyway. Between those restrictions, a desire to stay healthy (and out of the doctor’s office), and … Read more Health and Wellness Market Growth Drivers to Watch: Shoppers Prioritize Dietary Needs and Sustainability Concerns