. In a world where content is king, it’s easy for consumers to feel inundated and tune out, making it extra difficult for brands to break through to bond with them. Even those who understand the important role content plays in their marketing strategy are often overwhelmed by where to begin and how to deliver … Read moreNaturally Chicago Insights Series: Mastering Your Content Strategy with Simple Mills
by SPINS’ Director of Client Insights Jason Loughrin The top-selling week of the year for candy in 2018 was not the week of Halloween. It wasn’t the week of Valentine’s Day, either, or Christmas. It was the week leading up to Easter, when $951.3 million worth of confections were sold through Natural, Specialty Gourmet, Conventional … Read moreNatural & Specialty Brands Win Easter…Again
New Hope Network’s Esca Bona conference in Austin, Texas brought together entrepreneurs, technologists, and visionary business leaders from across the country to discuss our food system and explore solutions for shaping the future. Two days of inspiring talks and workshops with fellow changemakers and innovative thought leaders energized Esca Bona participants to be the change … Read moreEsca Bona Changemakers: Five Mission-Driven Brands to Watch in 2019
Did you catch everything at Expo East? Senior Director of Natural Insights Brent Coons and Natural Insights and Innovation Research Manager Jessica Hochman combed the miles of Expo aisles to bring back the hot products and macro trends that are shaping the industry today. Access a recording of our webinar here.
An Interview with SPINS’ Senior Vice President of Brand Growth Solutions, Andrew Henkel SPINS’ Andrew Henkel has been attending Natural Products Expo for almost 10 years. In this time span, the trade show has changed a lot, but the best practices for exhibiting and attending brands remain the same. If anything, these best practices have … Read moreHow to Make the Most of Your Time at Expo East 2018
By Jill Failla The Specialty Food Association’s biannual Fancy Food Show is the largest event in North America dedicated exclusively to specialty food and beverage producers and buyers. This past Summer Fancy Food Show, held in New York City, was attended by over 2,600 exhibitors from 54 different countries, and I had the pleasure of … Read moreSeven Favorites from the Summer Fancy Food Show
By Susan Battaglia On a sunny Saturday, a team of 28 SPINS volunteers joined thousands of other Chicagoans during the 25th annual Chicago Cares Serve-a-Thon. Chicago Cares mobilizes volunteers to build a stronger, more unified Chicago. This event is the city’s largest single day of community service, and this year, 17 schools benefitted from the … Read moreSPINS Lives Vibrantly at the Chicago Cares Serve-a-Thon
By Jill Failla On June 19, an inspiring group of natural and organic industry leaders, brands, and investors gathered together for FamilyFarmed’s Good Food Financing & Innovation Conference in Chicago. SPINS is proud to partner with FamilyFarmed to help bring natural-focused local companies and brands together for events like these. At the show, a group … Read morePlant-Based Brands Center Stage at Good Food Financing & Innovation Expo 2018