Beverage Trends: 5 In-Demand Beverage Categories to Watch

Today, beverages are so much more than a way to quench our thirst. Shoppers are turning to these products to support their sustainability initiatives, their social behavior, and more often than not, their health. Here are 5 beverage categories whose stand-out growth rates have caught our eye in the past year. 1) Oat Milk The … Read more Beverage Trends: 5 In-Demand Beverage Categories to Watch

It’s Cold Season: Prepare for Health-Focused Shoppers this Fall and Winter

photo showing a drink for an article about health-focused shoppers

It’s Cold Season: Prepare for Health-Focused Shoppers During a Pandemic We’re entering the final stretch of 2020, and in this unusual year, a lot can happen in the next few months. What we do know is that fewer people will be hopping on planes, going to restaurants, hosting large gatherings, and crowding malls—and everyone will … Read more It’s Cold Season: Prepare for Health-Focused Shoppers this Fall and Winter

When Mission Meets Wellness: 4 Mission-Driven Consumer Trends to Watch

image showing shopping carts for an article about mission-driven consumer trends

The Mission-Driven Consumer Consumers have long been spending their dollars with a purpose—whether it’s a personal matter or a larger social cause. Many businesses have followed their lead and built their brands on the premise of better the world in their own way. Now, thanks to this diversifying product selection and a growing sense of responsibility, today’s mission-driven consumer and … Read more When Mission Meets Wellness: 4 Mission-Driven Consumer Trends to Watch

3 Trends Driving the Growth of Organic

The organic industry continues to have an exciting if not unusual year, thanks in large part to ongoing effects of COVID-19. Recently, Jeff Crumpton, SPINS’ manager of Retail Reporting Solutions joined other industry leaders for Weathering the Economic Storm, a webinar from the Organic Trade Association, to discuss the organic industry’s ever-changing landscape.   Organic products performed … Read more 3 Trends Driving the Growth of Organic

Trade Promotions and How to Maximize Them: 5 Ways TradeROI Can Help Brands Get the Most Out of Trade Promotions

5 Benefits of TradeROI: The Tool Every Brand Needs Trade promotions are one of the top marketing expenses for brands and an essential component of a successful sales strategy. You know temporary price reductions, in-store displays, and retail features get your products in front of customers—and hopefully into their shopping baskets. However, identifying results and … Read more Trade Promotions and How to Maximize Them: 5 Ways TradeROI Can Help Brands Get the Most Out of Trade Promotions

3 Plant-Based Brands to Power Your Week

Whether you’re a life-long vegan or plant-based curious, these 3 brands will bring you the nourishment and satisfaction you need. 1. Lavva Photo courtesy of @lovvelavva, Instagram   WHY: Lavva’s dairy-free yogurt, powered by Pili nuts, contains no added sugar, and is rich in nourishing fats to bring you a superfood like no other! 2. … Read more 3 Plant-Based Brands to Power Your Week

2020’s Top Trends in Natural and Organic

Spark Change Kicks Off: An Update on the Natural and Organic Market Last week, Spark Change, a Natural Products Expo, kicked off its virtual 2020 event. To start the event off, Carlotta Mast from New Hope Network and Nick McCoy from Whipstitch Capital gave attendees an update on the state of the natural and organic industry in this very unusual year.  With COVID-19 … Read more 2020’s Top Trends in Natural and Organic

6 Ways Brands Use Store Level Data to Stay Competitive Tomorrow

Store Level Data Helps You Grab Share of Tomorrow’s Market Even in a year filled with “unprecedented” events, grocery retail’s sequential months of aggressive growth is noteworthy, especially for natural: In March, YOY overall grocery sales were up 36% and natural sales were up 43%. Months later, in mid-July, total grocery sales were still up … Read more 6 Ways Brands Use Store Level Data to Stay Competitive Tomorrow

Why Regional Grocery Can’t Be Ignored When Scaling Your Brand

neon sign for regional grocery retail article

All brands we work with share a similar goal: Take the standout product that you’ve spent significant time and resources perfecting, and have it enjoyed by as many customers as possible. One important way to reach that goal is with distribution to regional grocery retailers. Regional grocery stores are the bridge between specialized natural enhanced … Read more Why Regional Grocery Can’t Be Ignored When Scaling Your Brand