What Makes Quality Data?

How to identify the right product intelligence for you Data can and should be a crucial component of a business, but that’s only possible if the information is relevant and actionable. The standards for quality data are unique to each audience. Quality data—including the product attributes that power the insights that answer these questions—needs to … Read more What Makes Quality Data?

How the Values-Oriented Shopper Is Shaping Modern Commerce

Fragmented audiences create a unique challenge for brands and retailers Product innovation is one of the most exciting aspects of the health and wellness industry—and it can also be one of the most overwhelming. Within one year, SPINS channels tracked 71,000 new brands, with 65% of them specifically within the health and wellness space. This … Read more How the Values-Oriented Shopper Is Shaping Modern Commerce

What is Product Intelligence?

Product intelligence is a term often brought up when discussing how brands, retailers, and suppliers can turn trends and insights into a strategy for success. That sounds like an ideal solution to the challenges your businesses face, but you might wonder exactly what that entails. Anyone wondering how they can keep up with the rapidly … Read more What is Product Intelligence?

7 Trends To Watch In 2023

What shoppers will be prioritizing in food, beverage, beauty, and pet care The new year is poised to bring a mix of trends that will meet shopper preferences and shape the health and wellness industry. Many of the trends that will make the biggest splash in 2023 aren’t brand new, but rather reaching new heights … Read more 7 Trends To Watch In 2023

2022 Recap: What Affected the Health & Wellness Industry This Year

blog image - 2022 trend recap

Inflation, sustainability, and shopper trends shaped the market in 2022. The past 12 months have been eventful, exciting, and stressful. Unlike the previous two years that left everyone unmoored, 2022 was a year of moving forward. Shoppers returned to stores, students were in school, and workers settled into their permanent routines. The pandemic still affects … Read more 2022 Recap: What Affected the Health & Wellness Industry This Year

Hemp 101: Understanding the Superfood

hemp 101

Hemp offers many uses and benefits Hemp has made its way from specialty retailers into mainstream outlets as a common ingredient in the food, beverage, VMS, and body care aisles. Yet, many shoppers are still not sure what hemp is (and what it isn’t). That is in part because hemp only became legal in the … Read more Hemp 101: Understanding the Superfood

Get on Shelf: How Data Elevates a Sell Story

image of man presenting a sell story

Data Can Bring Your Brand’s Narrative to Life A sell story can transform a business. It can get you stocked in your first retailer, earn you more shelf space, help you break into a new market, or ease the transition from direct-to-consumer to retail. In that conversation with a retailer, you have a unique opportunity … Read more Get on Shelf: How Data Elevates a Sell Story

Probiotics and Prebiotics Find a New Audience as Functional Ingredients

yogurt parfait

Trends to watch in VMS (vitamin, mineral and supplements segment), beverages, and yogurt Probiotics and prebiotics are longtime staples of the health and wellness market, and they have gradually gained new audiences as gut health became a popular topic for mainstream shoppers. The result has been an interesting shift in what is driving growth for … Read more Probiotics and Prebiotics Find a New Audience as Functional Ingredients

Expo East 2022 Recap: The Top Trends and Exciting Products

8 Emerging Trends We Saw on the Show Floor Each fall, Expo East brings together the best of the natural industry: pioneering brands, innovative products, trend-setting retailers, and top suppliers. This year was no different. After a successful return to an in-person event in 2021, this year’s show was bigger and proved that Expo East … Read more Expo East 2022 Recap: The Top Trends and Exciting Products

10 Trends We Saw at SuperZoo 2022

These Trends Are Shaping the Pet Industry Each year, SuperZoo reminds us why it’s a must-attend show for anyone in the pet industry. In addition to meeting plenty of four-legged attendees, SuperZoo showgoers get a first look at new products hitting the market, learn how innovative brands are shaping the industry, and get to talk … Read more 10 Trends We Saw at SuperZoo 2022