7 Desserts to Compliment Your Feast

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Check out 7 better-for-you dessert options for this year’s small Thanksgiving gatherings – or even just for you! They are the delicious comfort foods that everyone deserves this year. 1. Mammoth Creameries Photo courtesy of @mammothcreameries, Instagram   No slice of pie is complete without a scoop of ice cream on top! Keto-approved Mammoth Creameries … Read more 7 Desserts to Compliment Your Feast

Assess In-Store Promotions: How to Measure Promotional Effectiveness

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Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our fifth installment of an ongoing Expert Lens series, we take a closer look at ways Store Level Data helps you measure promotional effectiveness so you can get the results you need on a store-by-store basis. Are Your In-Store Promotions … Read more Assess In-Store Promotions: How to Measure Promotional Effectiveness

Data Proficiency: 6 Data Best Practices Used by Successful Brands

In the right hands, data has the potential to be one of the most powerful tools for a business. When you have the ability to dig into data to reveal the highs and lows of your business, you begin to uncover insights that can change how your business operates. Data proficiency is how you turn numbers … Read more Data Proficiency: 6 Data Best Practices Used by Successful Brands

Prepare for Product Launch: 4 Ways Store Level Data Helps You Launch New Products Successfully

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our fourth installment of an ongoing Expert Lens series, we take a closer look at ways Store Level Data helps gauge the success of your product launch.  When you launch a new product, your team innovates, collaborates, and strategizes for months, … Read more Prepare for Product Launch: 4 Ways Store Level Data Helps You Launch New Products Successfully

10 Healthy Happy Hour Necessities

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The alcoholic and alcohol-inspired beverage category is ripe with innovation, from hard coffee and kombucha to spiritless cocktails to mixers and more. The next time you are looking to indulge in an adult beverage, consider these 9 better-for-you brands. 1. Straightaway Photo courtesy of @straightawaycocktails, Instagram   Straightaway makes both classic and lesser-known spirited and … Read more 10 Healthy Happy Hour Necessities

How to Enter New Markets and Improve Product Development With Store Level Data

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Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our third installment of an ongoing Expert Lens series, we take a closer look at ways Store Level Data helps answer which geographies have the highest distribution and what patterns distinguish those geographies when entering new markets. Enter New … Read more How to Enter New Markets and Improve Product Development With Store Level Data

Why Product Certifications are Essential for Connecting with Shoppers

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The Importance of Product Certifications? We’re living in an era of better-for-you products where consumers are choosing products that benefit their physical and mental health and the health of the planet. Year over year we’ve seen these products perform better than ever. Shoppers read labels to verify a product has the ingredients they want or the nutritional benefits they’re after, … Read more Why Product Certifications are Essential for Connecting with Shoppers

How to Use Product Velocity to Expand Retailers and Improve Store Footprint

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Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. Pay Attention to Product Velocity Getting your products in stores is half the battle of reaching your audience but your work is far from done. Once distribution gets you in the door, pay attention to product velocity to understand how you’re performing with a retail … Read more How to Use Product Velocity to Expand Retailers and Improve Store Footprint

5 Sweets Without Spooky Ingredients

You may not be handing out candy to trick-or-treaters this year, but that doesn’t mean you can’t treat yourself to some delicious sweets. Check out these better-for-you candy brands that will satisfy your sweet tooth without any spooky ingredients. 1. SmartSweets Photo courtesy of @smartsweets, Instagram   SmartSweets helps you kick sugar while keeping candy! … Read more 5 Sweets Without Spooky Ingredients

From Basic to Booming: 4 Emerging Pumpkin Spice Trends, Brands, and Categories

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Pumpkin Spice: A Basic Trend Gone Mainstream What comes to mind when you think of fall? Leaves changing? Football? How about pumpkin spice? This quintessential fall flavor has won over not only the hearts of shoppers but also shelf space as more and more brands release a seasonal pumpkin spice flavor as the season rolls … Read more From Basic to Booming: 4 Emerging Pumpkin Spice Trends, Brands, and Categories