Excellence In Innovation: How CPG Brands Can Find The Right Path

Innovation is top of mind for many brands, but there is a wide range in how they execute on it. The pace of new item launches has declined, but innovation remains top of mind for most executives. Successful innovation can often be the catalyst for high valuation, as larger companies tend to look to upstarts that have carved out a new niche. Whether you’re innovating via line extensions within the same category or entering new categories altogether, smart innovation ensures that all that hard work doesn’t go to waste. In this piece, we want to give guidance on how best-in-class innovation happens, what brands need to consider first before they start to innovate, and also a framework to help brands decide how they should innovate. We also have a few horror stories in here of innovation gone bad

What you’ll learn:

• How best-in-class innovation happens
• What brands need to consider first before they start to innovate
• What framework can brands use to decide how they should innovate