SPINS Client Spotlight: Tasty Bite

Akanksha Srivastava Byrnes, and Doug Pearson, Senior Manager of Category and Insights, discuss the successful launch of Tasty Bite’s new line of simmer sauces. They emphasize how SPINS point-of-sale data, product attributes, and a Client Insight Manager helped Tasty Bite understand category opportunities, identify a winning product positioning strategy, and secure shelf space. Doug also shares best practices for implementing an insights-to-action routine.