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Are You Ready for Liftoff?
Getting started with POS data is one of the most important steps a brand can make to accelerate their growth.
It’s hard to imagine how your team will adapt to learning new processes for data-driven decision making, but the return on investment outweighs the initial effort to establish the groundwork.
Having access to POS data is critical for every brand if they want to grow and maintain distribution while increasing velocity.
Not only does POS data give context to how you are performing across your retail footprint, but also how your competitors are performing in comparison.
When leveraged correctly, POS data can impact many different areas of your business.
Successful brands know how to maximize POS data value in everything, from becoming more convincing in buyer meetings that increase distribution to identifying emerging trends and capitalizing on them before the rest of the market catches up.
SPINS Product Intelligence enriches POS data with a lens to understand the right benchmarks of performance in your channel and across key accounts.
This view is invaluable because it reveals who your true competitors are based on the product attributes that consumers use to make purchase decisions.
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