SPINS Blog

Gather tips and insights from SPINS' thought leaders in the Natural Products Industry
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Mother’s Day Gift Guide

May 4, 2021

If you’re celebrating Mother’s Day this year, whether in person or via zoom, you need the perfect gift to make … Read more Mother’s Day Gift Guide

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Collaboration with Retailers: Answering the Right Questions About Performance and Promotions Leads to Better Buyer-Supplier Relationships

April 22, 2021

Data Drives the Manufacturer and Retailer Relationship High-performing brands are always looking at data and reevaluating their next move. Having … Read more Collaboration with Retailers: Answering the Right Questions About Performance and Promotions Leads to Better Buyer-Supplier Relationships

Book Review: In Defense of Food

April 22, 2021

In today’s world, consumers are increasingly searching for better-for-you products as health and wellness has been brought to the forefront … Read more Book Review: In Defense of Food

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April’s Top Stories You Won’t Want To Miss

April 5, 2021

The health and wellness industry saw a wide variety of media coverage last month including successful launches, increasing trends and … Read more April’s Top Stories You Won’t Want To Miss

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Foundation for a Successful CPG Brand: Consumer Data, Competitive Intelligence, and the Right Tools to Scale

April 1, 2021

Brand Growth Begins By Understanding Customers Understanding your consumers and your competition is fundamental to a successful business. Your consumers inform every aspect … Read more Foundation for a Successful CPG Brand: Consumer Data, Competitive Intelligence, and the Right Tools to Scale

10 Woman-Led Brands to Support During Women’s History Month

March 19, 2021

In honor of Women’s History Month, we’ve gathered 10 women owned brands worth celebrating! From snacks to sweets and everything … Read more 10 Woman-Led Brands to Support During Women’s History Month

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How to Improve the Retail Experience for Wellness Shoppers: Start by Understanding Demands

March 11, 2021

A Better Retail Experience is “What Consumers Want” Over the last 20 years, health and wellness products have evolved from a niche segment to staples you … Read more How to Improve the Retail Experience for Wellness Shoppers: Start by Understanding Demands

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11 Black-owned Wellness Brands to Put in Your cart and On Your Shelves

February 19, 2021

Approximately 18.3%–or 1 million-of U.S. businesses are minority-owned, according to the most recent U.S. Census Bureau data. Black or African Americans owned approximately 124,551 businesses throughout … Read more 11 Black-owned Wellness Brands to Put in Your cart and On Your Shelves

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Four Companies to Help You Celebrate National Drink Wine Day

February 18, 2021

It’s National Drink Wine Day! What better way to celebrate than with these 4 better-for-you wines? From 0 sugar to … Read more Four Companies to Help You Celebrate National Drink Wine Day

7 Clean Chocolatey Treats to Celebrate with Loved Ones

February 9, 2021

Check out these 7 better-for-you chocolates that you can share with that special someone (or don’t share at all and just treat yourself) this Valentine’s Day. Everyone deserves a little … Read more 7 Clean Chocolatey Treats to Celebrate with Loved Ones

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Plant-Based Trends in Every Department: 7 Innovations to Watch for in 2021

February 5, 2021

Plant-Based Choices in Every Aisle Plant-based diets might not be new, but you couldn’t tell that from looking at store … Read more Plant-Based Trends in Every Department: 7 Innovations to Watch for in 2021

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From Functional Snacking to Climatarian Lifestyles: Here’s What We Know About Dietary Trends in 2021

January 22, 2021

New Year, New Lifestyle Mindset The perennial mindset of “New year, new you, new diet” isn’t quite the same in … Read more From Functional Snacking to Climatarian Lifestyles: Here’s What We Know About Dietary Trends in 2021

4 Cheese Brands to Add to Your Next Snack Spread

January 18, 2021

For all you cheese lovers out there, these brands are great to pair with a glass of wine, for making your very own cheese … Read more 4 Cheese Brands to Add to Your Next Snack Spread

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2021 Functional Ingredients Trends: Food As Medicine Becomes a Priority for Shoppers

January 14, 2021

Functional Ingredients Become a Type of Medicine The idea that a mindful diet can improve overall health is not exactly … Read more 2021 Functional Ingredients Trends: Food As Medicine Becomes a Priority for Shoppers

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What to Expect in 2021: 5 Themes for Natural and Wellness Trends That Will Shape the Industry

January 7, 2021

5 Themes that Will Define Natural and Wellness Trends in 2021 As we kick off a new (and hopefully better) … Read more What to Expect in 2021: 5 Themes for Natural and Wellness Trends That Will Shape the Industry

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Seven Seasonal Items to Get for This Holiday Season

December 11, 2020

These brands are on a mission to spread holiday cheer with their festive flavors! Check out some of the hottest … Read more Seven Seasonal Items to Get for This Holiday Season

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How to Use SPINS Data: 6 Ways Emerging Brands Use SPINS to Grow Faster

December 9, 2020

Why Emerging Brands Use SPINS Data  Although all brands want to grow and expand their footprint, emerging brands are in … Read more How to Use SPINS Data: 6 Ways Emerging Brands Use SPINS to Grow Faster

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The Pandemic Accelerated Online Shopping: Why eCommerce Is Here to Stay in the Natural Industry

December 9, 2020

The shift from in-person to online shopping began years ago and quickly grew thanks to 2 significant events: the internet … Read more The Pandemic Accelerated Online Shopping: Why eCommerce Is Here to Stay in the Natural Industry

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Cookie Craze: 10 Cookie Brands to Try This Holiday Season

December 3, 2020

These 10 cookie brands are perfect for any occasion, whether you’re celebrating #NationalCookieDay today, participating in a holiday cookie exchange, … Read more Cookie Craze: 10 Cookie Brands to Try This Holiday Season

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Your New Product Offering: What You Need To Know Before You Launch

December 2, 2020

What You Need To Know Before Your New Product Offering is Launched The hardest work of a new product offering … Read more Your New Product Offering: What You Need To Know Before You Launch

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Grading In-Store Sales Agent Performance: How to Use Store Level Data to Measure Your Sales Team’s Effectiveness

December 2, 2020

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our sixth installment of … Read more Grading In-Store Sales Agent Performance: How to Use Store Level Data to Measure Your Sales Team’s Effectiveness

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7 Better for You Desserts to Compliment Your Feast

November 23, 2020

Check out 7 better-for-you dessert options for this year’s small Thanksgiving gatherings – or even just for you! They are … Read more 7 Better for You Desserts to Compliment Your Feast

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Assess In-Store Promotions: How to Measure Promotional Effectiveness

November 18, 2020

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our fifth installment of … Read more Assess In-Store Promotions: How to Measure Promotional Effectiveness

Data Proficiency: 6 Data Best Practices Used by Successful Brands

November 11, 2020

In the right hands, data has the potential to be one of the most powerful tools for a business. When … Read more Data Proficiency: 6 Data Best Practices Used by Successful Brands

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Prepare for Product Launch: 4 Ways Store Level Data Helps You Launch New Products Successfully

November 11, 2020

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our fourth installment of … Read more Prepare for Product Launch: 4 Ways Store Level Data Helps You Launch New Products Successfully

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10 Healthy Happy Hour Necessities

November 11, 2020

1. Straightaway Photo courtesy of @straightawaycocktails, Instagram   Straightaway makes both classic and lesser-known spirited and balanced cocktails with ingredients … Read more 10 Healthy Happy Hour Necessities

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How to Enter New Markets and Improve Product Development With Store Level Data

November 4, 2020

Jim Koppenhaver is the Director of Enterprise Solutions and Product Manager for SPINS Store-Level Data. In our third installment of … Read more How to Enter New Markets and Improve Product Development With Store Level Data

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Why Product Certifications are Essential for Connecting with Shoppers

November 4, 2020

The Importance of Product Certifications? We’re living in an era of better-for-you products where consumers are choosing products that benefit their … Read more Why Product Certifications are Essential for Connecting with Shoppers

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How to Use Product Velocity to Expand Retailers and Improve Store Footprint

October 28, 2020

Pay Attention to Product Velocity Getting your products in stores is half the battle of reaching your audience but your work is … Read more How to Use Product Velocity to Expand Retailers and Improve Store Footprint

5 Sweets Without Spooky Ingredients

October 27, 2020

You may not be handing out candy to trick-or-treaters this year, but that doesn’t mean you can’t treat yourself to … Read more 5 Sweets Without Spooky Ingredients