Verified Success: The Non-GMO Project’s Impact on Next Generation Retail

In today’s evolving marketplace, third-party certifications have become powerful drivers of consumer trust and retail growth. Join SPINS and the Non-GMO Project for an informative session on how certifications like the Butterfly label and USDA organic are reshaping the natural products industry and influencing shopping behaviors.

Our data-driven webinar will reveal how these certifications are not just a label, but catalysts for sales growth across grocery categories. Discover which departments are experiencing the most significant boost from verified products and gain insights into what we might expect for the natural foods landscape in 2025 and beyond.

Key Takeaways:

• Understand how third-party certifications drive category growth and build consumer loyalty.
• Explore real-world data showing which grocery categories benefit most from the Butterfly label.
• Gain insights on consumer preferences in both natural and conventional grocery retail spaces.
• Learn about leveraging certifications to enhance product appeal and market position.

Perfect for brands, retailers, and industry professionals looking to harness the power of trusted third-party certifications in building a healthier, more transparent food system.