How to Nail Your Innovation Strategy

Join Suzy Richard, VP of Sales, and Nicole Buddin, Professional Solutions Consultant, as they discuss how brands can identify early-stage trends with the highest chance of success to drive innovation in their categories and beyond. This webinar will demonstrate how leveraging SPINS Product Intelligence with Natural Channel data can ensure that your brand remains relevant and competitive.

IN THIS WEBINAR YOU’LL LEARN:

• The importance of understanding the values-oriented shopper, who prioritizes health, wellness, and sustainability.
• A data-first approach to identify the most promising areas for innovation in your category and outside of it.
• How to establish guardrails for your entry strategies based on brand equity and strategic priorities.