Analytics, Activations, and Agents: Winning Innovation in a 3‑Shelf Reality

Innovation hasn’t slowed—but the rules for winning have changed. 

Today’s CPG brands are operating in a three-shelf reality: the physical shelf, the digital shelf, and an emerging third shelf where AI-driven agents influence discovery and purchase. At the same time, innovation budgets are under pressure, launches are more selective, and success depends on sharper alignment with consumer values, data, and technology. 

Join SPINS and industry leaders for a data-driven look at how analytics, activation strategies, and AI agents are reshaping innovation in 2026. Drawing on the latest SPINS insights and real-world brand examples, we’ll explore which innovation archetypes win, what’s driving disruption, and how brands can improve discoverability and growth in algorithm-driven commerce. 

Walk away with practical guidance to futureproof your innovation strategy—and thrive in the 3-shelf reality.

IN THIS WEBINAR, YOU’LL LEARN:

• 2026 disruption trends: Preference-based consumption, anywhere commerce, and nonhuman participation—and what they mean for product design, messaging, and channel strategy
• From shelf to agent: Why discoverability, structured data, and semantic clarity matter in algorithm and agent-driven shopping environments  
• Critical success factors for 2026: How to audit your innovation pipeline, leverage AI as a growth multiplier, and optimize activations for a more fragmented, values-driven consumer journey