Sustainability Signals: From Consumer Demand to Category Impact

As sustainability continues to evolve from a niche value to a core category growth driver, it’s more important than ever to understand how consumers define and act on it. Shoppers interpret sustainability through a variety of signals, including ingredient sourcing, packaging, certifications, and animal welfare practices, while external forces like regulation and retailer mandates accelerate the need for brands to lead with transparency, functionality, and credibility.

In this report, SPINS unpacks how sustainability is reshaping CPG performance, offering insights into shopper motivations, the growth impact of packaging and label claims, and the role of certifications in building trust and transparency.

IN THIS REPORT YOU’LL LEARN ABOUT:

• How SPINS attributes decode sustainability signals and translate them into actionable insights
• How shoppers across income and psychographic segments define and prioritize sustainability
• Strategies for building trust through certifications, innovation, and access